Entrepreneurship
Start-up companies are not born from one mind alone; rather, they are the result of teamwork by people who work within an inspiring and supportive environment, or ecosystem, according to IESE Prof. Julia Prats and Roland Berger Strategy Consultant’s Benno Van Dongen. In their paper, the authors offer insights into how to stimulate entrepreneurship at a time when today’s starts-ups could be the boost the economy needs to get out of the crisis.
Leadership and People Management
Santiago Álvarez de Mon
Indian Wells 2009, fourth round. Rafa Nadal takes on David Nalbandian, one of the few tennis players that he has yet to defeat. The Argentine has him in a bind, but with an incredible fighting spirit, Nadal rises up and wins, once again. How does he do it? IESE Prof. Santiago Álvarez de Mon considers the case of "Rafael Nadal: The Champion and the Person."
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Marketing
Xavier Oliver
In 2000, Frédéric Beigbeder shocked the world with his novel about the frivolity of the advertising industry as told by a former creative professional. Now it’s Xavier Oliver’s turn, as the former head of BBDO Spain has penned a new book that exposes the evils of an industry besieged by the cruelest aspects of capitalism.
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Information Technologies
Ángel L. López, Sandra Jódar
Leadership and People Management
Guido Stein, Javier Capapé
Strategy
Brian T. McCann, Govert Vroom