Marketing
A new study provides valuable input to managers to inform market entry decisions and manage expectations of global takeoff – that critical moment that signals mass adoption of a new product. Using a model to measure the time-to-takeoff of eight high-tech products across 55 countries, the authors find that the United States, Hong Kong, the U.K. and Switzerland are among the best countries when it comes to launching a new product.
Decision Analysis
Ariño Martín, Miguel Angel; Maella P.
Every day, one faces new business problems that demand immediate action. But what does one do when one lacks key information – or conversely, has too much information? In their book, Iceberg a la vista. (Iceberg Spotted), IESE's Miguel Ángel Ariño and Pablo Maella offer principles for optimal decision making. They warn, however, that making the right decision is no guarantee of short-term success.
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Finance
Meerkatt, H.; Liechtenstein, Heinrich von
As the financial crisis made its mark two years ago, Heinrich Liechtenstein and Heino Meerkatt predicted a significant shakeout in the private equity industry. In their new white paper, the two experts now offer private-equity firms the key to survival: by creating business value through operational performance.
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Corporate Governance
Berrone, Pascual
Leadership and People Management
Cardona Soriano, Pablo; Wilkinson, Helen
Leadership and People Management