José Luis Nueno, Elena Reutskaja
When is a building more than a building? And what effect can a spectacular architectural creation have on the economy of its urban home? Emblematic buildings can bring economic, socio-cultural, environmental, touristic and commercial impact to a city or region, and define a city itself. These buildings and their impact warrant a closer look.
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Xavier Oliver
In 2000, Frédéric Beigbeder shocked the world with his novel about the frivolity of the advertising industry as told by a former creative professional. Now it’s Xavier Oliver’s turn, as the former head of BBDO Spain has penned a new book that exposes the evils of an industry besieged by the cruelest aspects of capitalism.
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Juan Manuel de Toro
The economic recession has led to an increase in generic brands. Does it make any difference to have a brand name anymore? IESE Prof. Juan Manuel de Toro analyzes La marca y sus circunstancias (The Brand Name and Its Circumstances) in his latest book, a management manual that brings together everything an executive needs to know about brands and their main components.
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