Sandra Sieber, Amy Shuen
Silicon Valley expert and bestselling author Amy Shuen suggests how budget-constrained managers can harness the power of Web 2.0 to multiply the effects of their existing networks and resources faster and more powerfully than ever before. The enterprise of the 21st century is going to look very much like a Web 2.0 community, she says, and executives need to learn how to manage the important social, business and industry transformation that is occurring now. (Video available)
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José Ramón Pin, Lourdes Susaeta, María Martín, Pilar Martín Zafra
How did a small beauty parlor in a working-class area of Madrid become Spain’s leading chain of salons? Marco Aldany decided to grow and multiply at just the right time and avoid being taken over by a bigger company. To do this, the chain opted for an internationalization model based on franchises and hiring staff in their home countries rather than in Spain.
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S. Ramakrishna Velamuri, Sindhu Shanmugam
In the year 2000, when the Nike Corporation was reeling from widespread criticism of sweatshops in Asia, the Toehold Artisans Collaborative was just forming in southern India. In the paper “Toehold Artisans Collaborative: Building Entrepreneurial Capabilities to Tackle Poverty,” writers and researchers Sindhu Shanmugam and Ramakrishna Velamuri present a case study about a community-based business cooperative aimed at improving the quality of life of over 400 artisan families from the southern Indian town of Athani.
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