Santiago Álvarez de Mon
Indian Wells 2009, fourth round. Rafa Nadal takes on David Nalbandian, one of the few tennis players that he has yet to defeat. The Argentine has him in a bind, but with an incredible fighting spirit, Nadal rises up and wins, once again. How does he do it? IESE Prof. Santiago Álvarez de Mon considers the case of "Rafael Nadal: The Champion and the Person."
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Xavier Oliver
In 2000, Frédéric Beigbeder shocked the world with his novel about the frivolity of the advertising industry as told by a former creative professional. Now it’s Xavier Oliver’s turn, as the former head of BBDO Spain has penned a new book that exposes the evils of an industry besieged by the cruelest aspects of capitalism.
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Kimio Kase, Ignacio Urrutia
Before Juande Ramos took over Real Madrid, the soccer team was going nowhere. But under his special brand of leadership, things turned around dramatically, with 16 straight wins. A new book reveals the secrets that helped the coach secure titles, and considers whether executives could apply “the Juande method” to resurrect a failing company.
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