Vivianne Cruzado, Sandra Sieber, Josep Valor
The importance of IT relative to a country’s GDP is one of the indicators of economic development. Although the Spanish ICT sector remains far from the European average, it has seen unprecedented growth in recent years, and is currently the economy’s fourth strongest, ahead of both agriculture and energy. According to the 2009 edition of the BIT study in Spain, conducted by IESE in collaboration with the UCLA Anderson School of Management, ICT has been a driver of growth for Spain.
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Ángel L. López, Sandra Jódar
Spain needs to stimulate competition in the telecommunications sector to bring rates and user levels in line with the European average. It must also introduce appropriate regulation to promote the expansion of next-generation networks. A new report by IESE’s Ángel Luis Lopez and Sandra Jódar Rosell contributes to the debate over which measures would be most effective.
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Sandra Sieber, Amy Shuen
Silicon Valley expert and bestselling author Amy Shuen suggests how budget-constrained managers can harness the power of Web 2.0 to multiply the effects of their existing networks and resources faster and more powerfully than ever before. The enterprise of the 21st century is going to look very much like a Web 2.0 community, she says, and executives need to learn how to manage the important social, business and industry transformation that is occurring now. (Video available)
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