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Dear Reader, IESE is pleased to announce the launch of the new IESE Insight portal. We believe that this resource will become an indispensable point of reference for you and other opinion leaders. IESE Insight's mission is to bring you the latest knowledge from IESE faculty members and research staff in an easy-to-read, accessible manner. Short, lively abstracts provide cutting-edge information on thirteen different management topics. Each area includes articles based on cases, technical notes and research papers, often with links to the original document. There are also recommendations regarding books and articles published by faculty in specialized journals. In order to facilitate consultation and keep users up-to-date, IESE Insight includes a free monthly newsletter giving information on any updates. The portal is currently available in English and will soon also be available in Spanish. Access to content is free of charge following registration, though this will not be necessary for members of the IESE Alumni Association and clients of IESE Publishing, who have already been automatically registered with their user names and passwords. Sincerely, Joan Enric Ricart
Associate Dean for Research and the Doctoral Program
Chairman, General Management Dep.
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Finance |
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How Diversification Affects a Company's Value |
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| José Manuel Campa, Simi Kedia |
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To diversify or not to diversify? In today's fast-paced business environment, companies choose to diversify when the benefits outweigh the costs. This paper by IESE Professor José Manuel Campa and Harvard University Professor Simi Kedia studies how diversification affects a company's value. While the authors confirm that diversification does cause companies to trade at a discount, they argue that this discount might also be caused by a company's characteristics and economic environment. Campa and Kedia´s conclusions are promising: those companies that react to changes in their environment by diversifying or refocusing are likely - in the end - to increase their worth. 
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Organizations and People |
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Multinationals and Employment Relations in Europe |
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| Anthony Ferner, Javier Quintanilla, Matthias Varul |
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| The aim of this paper is to determine whether German multinationals exhibit distinctive traits in human resources/industrial relations management -reflecting the specifics of their national business system- and whether country-of-origin characteristics remain constant across multinational operations in different host business systems. Anthony Ferner of De Montfort University, Javier Quintanilla of IESE, and Matthias Varul of the University of Tuebingen present evidence on German multinationals operating in the UK and Spain. The article was published in 2001 by the Journal of World Busines (36-2).
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Leadership, Strategy and Change |
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Why Some Managers Are Entrepreneurs, and Others Are Not |
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| Johanna Mair |
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| In today's turbulent business world, corporations need entrepreneurs and their fresh ideas. More and more large, traditional companies rely on proactive managers willing to tackle new projects and challenges. Yet, what we observe in almost all of these companies is that, within the same corporation, some managers act like entrepreneurs, while others shy away from risky activities. So, what really drives entrepreneurial behavior? To study this phenomenon, IESE Professor Johanna Mair delves inside a Dutch financial company. What she discovers is that managers' perceptions of their access to resources and support from colleagues, peers and supervisors are critical in triggering entrepreneurial behavior. Furthermore, her study shows that managers' self-efficacy beliefs, their perceived ability to perform entrepreneurial tasks, are a powerful predictor of their actual behavior.
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Marketing |
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Mango's Fashion Formula |
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| Ricardo Castrillo, José Luis Nueno |
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| The Spanish fashion franchise, Mango, sprung onto the scene in 1984 when its owner Isak Andic Ermay inaugurated the first store in Barcelona. Today, Mango is present in more than 70 countries and opens an average of eight new stores every month. The story behind Mango's rapid, successful international expansion is the subject of the case study "Mango" written by IESE Professor José Luis Nueno and Ricardo Castrillo, research assistant. Along with an in-depth analysis of the company's strategy, the paper includes key information about Mango's chief competitors, including Zara and H&M.
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Leadership, Strategy and Change |
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New Employment Relationships Under Scrutiny |
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| Jordi Gual, Joan Enric Ricart |
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| New technologies, global markets and increased competition compel firms to reinvent themselves, to reappraise their competitive strategies, and to rethink the ways in which they organize business activities. These changes are profound and affect the relationship between the companies and their employees and collaborators. This timely book, edited by IESE Professors Jordi Gual and Joan E. Ricart, provides an interdisciplinary assessment of some of the key changes that modern businesses are experiencing, as presented by the participants at the Fifth Conference on Job Creation that IESE organized in June 1999.
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Innovation and Entrepreneurship |
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Technology Sourcing: Be Eclectic |
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| Bruno Cassiman, Reinhilde Veugelers |
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| Even the largest and most technologically savvy corporations need innovation. In the paper "Complementarity in the Innovation Strategy: Internal R+D, External technology Acquisition, and Cooperation in R+D", IESE Professor Bruno Cassiman and Professor Reinhilde Veugelers of Katholieke Universiteit Leuven explain why a company's innovation strategy should combine three key activities: in-house R&D, technology acquisition and R&D cooperation with other organizations.
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Business Ethics |
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Political Party Funding: Risky for Business |
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| Antonio Argandoña |
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| As the cost of political campaigns and daily operations escalates, politicians turn to outside sources for donations, including companies. When a business backs a political party, it walks the fine ethical line between giving resources and expecting rewards in return. Some businesses inevitably fall into the snare of corruption. In this paper IESE Professor Antonio Argandoña examines the economic, political, social and ethical problems surrounding political party financing from a company's point of view.
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Leadership, Strategy and Change |
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How to Think About Corporate Growth |
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| Jordi Canals |
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| Since the bursting of the stock market bubble, senior managers have become increasingly concerned with corporate growth. IESE's Dean and Professor of Economics and General Management, Jordi Canals, argues why corporate growth is important and why there is a need for a more holistic view of it. He also explores strategic drivers that can help companies foster healthy, long-term growth. The article was published by the European Management Journal in 2001.
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(c) IESE 2003 | Please click here to unsubscribe from IESE Insight Newsletter
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