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"It is probably not too much to say that there has been a shift from globaphoria to globaphobia in a few short years", says Harvard Business School's Pankaj Ghemawat in a paper delivered at the first international conference of the Anselmo Rubiralta Research Center on Globalization and Strategy, held in July. There's certainly no denying that opposition to the globalization phenomenon is growing among certain sectors of public opinion and society.
The effects of globalization, as of any other economic or social process, are not black and white. Yet lack of relevant information and education has favoured the propagation of misconceptions and clichés. Is it true that globalization makes the rich richer and the poor poorer? Could solidarity help to bridge the economic gaps between countries? Two of the studies reviewed in this edition of IESE Insight approach these issues from different angles: that of the economic, social and political reasons for underdevelopment, and that of the challenge that globalization has created for education. Both contribute hard facts and arguments to enrich the debate on a trend that, like it or not, seems unstoppable.
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Economics |
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Demolishing the Antiglobalization Clichés |
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| Juan José Toribio |
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For many people around the world, the assertion that globalization equals poverty for the Third World has become an article of faith. In the book "Globalización, Desarrollo y Pobreza" ("Globalization, Development and Poverty"), Professor Juan José Toribio, Director of IESE in Madrid, takes the exact opposite view: that more globalization means more wealth for everybody, rich and poor. The book provides data to demolish the antiglobalization cliché and support an analysis of the reasons for underdevelopment. 
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Business Ethics |
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Educating for Solidarity, the Recipe for a More Just Globalization |
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| Francisco Altarejos, Juan Fontrodona, Alfredo Rodríguez Sedano |
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| The effects of globalization are being felt in all societies; massive industrialization, economies of scale, greater mobility of capital, goods and services..., but also immigration, pockets of poverty and the disappearance of certain forms of social and economic life. All of these trends raise new questions about what the society of the future will be like or, from an ethical viewpoint, what it should be like. The authors of the book "Retos educativos de la globalización" ("Educational Challenges of Globalization") argue that, to maintain social cohesion in the face of the new challenges, it is imperative to foster certain social values rooted in a humanist tradition. The cornerstone of this "civic humanism" is education for solidarity, understood as an ongoing act of self-giving.
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Organizations and People |
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Giving Companies a Compass |
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| Pablo Cardona, Carlos Rey |
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| There is no doubting the fact that instilling a sense of mission into a company is the most effective driver of success. However, in difficult times, Management by Objectives takes control and there is a danger that the mission will be forgotten and cease to be actually used as a decision-making criterion. How can we make the mission a part of management? How can we create and sustain a sense of mission that really drives people to excel on a day-to-day basis? Professor Pablo Cardona of IESE and Carlos Rey of Efficiency Coaching, SA, answer to these questions in their occasional paper "Management by Missions: How to Make the Mission a Part of Management".
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Corporate Governance |
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The Responsibilities of Boards of Directors |
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| Jordi Canals |
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| Many Boards of Directors have handed over all management responsibility to the CEO. Indeed, a good few of them may be said to have abdicated the task of effectively supervising the company's business activities. In the technical note "Gobierno corporativo: Más allá de las reformas formales" ("Corporate Governance: Beyond Formal Reforms"), Jordi Canals, Dean of IESE and Professor of General Management, warns of the dangers of concentrating too much power in the hands of the chief executive and calls for a return to a more collegial approach to key decision making.
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Leadership, Strategy and Change |
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Power Up your Strategy with a Supermeasure! |
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| Ivor Morgan, Jay Rao |
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| Looking for a way to get your company out of a crisis? Want to spur growth or enter a market already dominated by a few others? The answer might be to adopt a SuperMeasure. In this article, Ivor Morgan, visiting Professor at IESE, and Jay Rao of Babson College explain with examples the advantages and disadvantages of this kind of mechanism designed to improve a company's competitive position.
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E-Business |
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Nitty-Gritty Details of ERP Implementation |
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| Rafael Andreu, Fernando Jiménez, Sandra Sieber, Brian Subirana, Josep Valor |
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| Fierce competition forces companies to continually improve productivity all along the value chain. To ensure efficient production and logistics processes, and also adequate information flow, many firms have decided to implement an Enterprise Resource Planning (ERP) system. In the case study "Implementation of SAP at Celsa", IESE professors Rafael Andreu, Sandra Sieber, Brian Subirana and Josep Valor, and Research Assistant Fernando Jiménez show how, after three years of significant efforts to implement an ERP, Celsa Group found out that the new system was unable to consolidate information at group level. Upgrading it would have meant further spending, modified working procedures and, more importantly, significant organizational changes. Were all these necessary? What was the solution? ask the authors.
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Economics |
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The Factors that Drive Market Opening Policies in Telecommunications |
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| Jordi Gual, Francesc Trillas |
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| Most Western economies have seen a liberalization of telecommunications. Yet the results have varied from country to country. What accounts for the differences? Is it merely a question of differing regulatory frameworks? Jordi Gual, Professor at IESE, and Francesc Trillas of Universidad Autónoma de Barcelona, also at IESE, have delved into the factors that best explain how different governments tackle the liberalization challenge. The results of their research show that, among other things, company size, number of employees in the industry and make-up of the new regulatory bodies have a decisive impact on the degree of liberalization in different countries.
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Service and Operations Management |
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Consignment Stock: An Innovative Approach to Inventory |
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| Giovanni Valentini, Lucio Zavanella |
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| A new approach to inventory management that is quickly gaining ground is consignment stock. Based on an improved collaboration between a company and its suppliers, consignment stock means that a company stores a supplier's raw materials in its warehouse, close to its production lines, so that it can use the materials daily and pay for them upon use. This article explains why consignment stock may outperform other inventory models and reveals insights from the case of an Italian car parts manufacturer.
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