LAST Insight
Lessons from the Trenches
Feeling under siege? Consider the reflections of military strategists.
Sabrià Miracle, Frederic
Date: Third Quarter 2009
Tags: strategies, knowledge, management
Price wars, hostile takeovers of weakened competitors, industrial espionage, guerrilla tactics in marketing: it would appear that, as in love and war, all’s fair when fighting for survival in the business world. But war requires strategies, too, and one must be familiar with these if victory is to be gained on your own particular battlefield.