Transfer the Genius; Next Step for the Avant-Garde; Out of This World
IESE Insight
El Bulli has become universally lauded as the best restaurant on the planet, and Ferran Adrià the celebrated Salvador Dalí of the kitchen. But the recipe for success may need one of Adrià’s trademark reinventions if it is to remain at the cutting edge for decades to come. Serving up generous helpings of advice are three executives: Pablo Álvarez of Vega-Sicilia premium wines, Eric Sentuc of Cadillac & Corvette France, and Robert Shelton, director of PRTM Management Consultants and co-author of Making Innovation Work.
Continue Virtuous Circle;
Anyplace, Anytime;
More Than Sports Planning
IESE Insight
In little more than a decade, the Argentine soccer club Boca Juniors has gone from waning to winning in sporting, marketing and economic terms. But the president credited with turning the club around has left. What needs to happen next to ensure that Boca stays on the ball? Three executives – Joshua Thomson, Pedro Galván and Aman Barfull – suggest possible ways of tackling this real-life business dilemma.