http://www.ieseinsight.com/?idioma=2 IESE Insight brings together the latest and most interesting work by IESE professors and researchers and presents it in a lively and accessible format. It contains articles that give summaries of case studies, technical notes or research papers, with links to the original documents. It also has book recommendations and articles by professors published in specialized journals. en Copyright IESE Business School - University of Navarra Sat, 21 Nov 2009 22:37:08 GMT http://www.ieseinsight.com/?idioma=2 http://www.ieseinsight.com/img/header_insight_red.gif Is the fashion sector different in Eastern Europe from Western Europe? What obstacles do companies in the sector run into when it comes to growing their business? To examine these issues, IESE Prof. Lluís Renart analyzes the dilemma faced by the Polish fashion firm LPP in early 2008, when the company’s executives actively sought an alternative to organic growth and succeeded in identifying one. http://www.ieseinsight.com/doc.aspx?id=987&ar=18&idioma=2 Fri, 05 Jun 2009 00:00:00 GMT Many theories about organizations completely ignore two crucial factors: learning and ethics. In his research paper, IESE Prof. Josep María Rosanas proposes basic principles for an ethics-based theory of decision making in organizations and offers companies three criteria to use in this process. http://www.ieseinsight.com/doc.aspx?id=960&ar=18&idioma=2 Thu, 12 Mar 2009 00:00:00 GMT What’s the secret to a happy life? Professors Manel Baucells and Rakesh K. Sarin weigh in with their contribution to this ageless conundrum. Besides striking a better balance between work and leisure, they recommend some “reframing activities,” such as putting your life into perspective and making broader comparisons. But these activities require effort, discipline and, most importantly, time – which holds the key to it all. http://www.ieseinsight.com/doc.aspx?id=937&ar=18&idioma=2 Tue, 27 Jan 2009 00:00:00 GMT Suppose you're looking for a job and receive multiple offers. To evaluate them, you consider current salary, future salary and other criteria, such as job location, territory and travel requirements, to name just a few. Yet, the future is hard to predict and might bring complications. What if your future salary depends on company performance? Often, income streams are uncertain and change over time. So, what's the best way to evaluate the alternatives? In their paper, Manel Baucells and Rakesh K. Sarin define and evaluate three main approaches for evaluating time streams of income and recommend the best one for calculating future economic well-being. http://www.ieseinsight.com/doc.aspx?id=787&ar=18&idioma=2 Mon, 10 Mar 2008 00:00:00 GMT Why do people choose one thing over another? And why do they stop choosing something at all? Over time, cravings, habits and over-saturation make some things appealing and others less so. Economists have attempted to predict consumer choice by applying a "discounted utility model," which aims to account for how people's habits and preferences change. In "Predicting Utility Under Satiation and Habituation," Professors Manuel Baucells and Rakesh K. Sarin modify the model and show how the important factors of "satiation" and "habituation" affect the often ethereal phenomenon of consumer choice. http://www.ieseinsight.com/doc.aspx?id=689&ar=18&idioma=2 Tue, 12 Jun 2007 00:00:00 GMT How do you make decisions? Do you make a pros/cons list, weigh your options, or consult a friend? At the heart of any decision, whether personal or professional, is the brain - that complex mass of neurons that is able to control human behavior. The process of decision-making involves different areas of the brain, and understanding which areas control what sorts of decisions is a goal that drives a great deal of experimental research. But scientists and psychologists aren't the only people interested in this area: Economists, too, can benefit from understanding what drives people to make decisions. In "Neuroeconomics," IESE Professor Franz Heukamp and research assistant Panina Oxana provide an overview of brain structures and processes and explain how economics and neuroscience combine to create a unique field of study. http://www.ieseinsight.com/doc.aspx?id=669&ar=18&idioma=2 Mon, 16 Apr 2007 00:00:00 GMT More cash means greater happiness, right? Wrong. The research paper "Does More Money Buy You More Happiness?" shows that while the people living in wealthier countries are somewhat happier than those living in poorer countries, even the wealthy suffer from "projection bias," which means that a person will realize less happiness than he or she thinks. Even though an individual might win the lottery or get a big raise, a comparison to the "Joneses" and fast adaptation to fancy cars and far-flung vacations will quickly diminish a person's sense of well-being. Is there a cure? Authors Manel Baucells and Rakesh K. Sarin encourage readers to focus more on basic goods like food, sleep and friendship than on high-end material substitutes. http://www.ieseinsight.com/doc.aspx?id=630&ar=18&idioma=2 Fri, 12 Jan 2007 00:00:00 GMT When a developer starts a real estate project, it has to choose among a series of construction options and decide what role it is going to have in the construction. Some small companies will opt to contract certain jobs out, while others, normally those with deeper pockets, will prefer to do all the work themselves. In the study "Análisis de la función de construcción en las promotoras inmobiliarias" ("Analysis of the construction function in real estate developers"), Valeriano Sánchez, Juan Luis Soucheiron and José Luis Suárez explain, in great detail and with helpful diagrams, the different degrees of involvement in the construction process that a developer may assume. http://www.ieseinsight.com/doc.aspx?id=440&ar=18&idioma=2 Thu, 14 Apr 2005 00:00:00 GMT More often than not, when a person decides to sell an asset, he or she already knows a potential or "special" buyer. Of course, the seller can also conduct a search for other buyers. It's a matter of bargaining and playing offers against o­ne another to obtain the optimal price. In the paper "Bargaining with Search as an Outside Option: The Impact of the Buyer's Future Availability," Professor Baucells and Lippman explain how best to negotiate with that "special" buyer who is willing to wait. http://www.ieseinsight.com/doc.aspx?id=422&ar=18&idioma=2 Mon, 07 Feb 2005 00:00:00 GMT The investigation of making decisions under conditions of uncertainty has raised much interest and has been the focal point of many theoretical and empirical studies. Important issues are repeatedly examined: How can risk-taking behavior be explained? What makes a decision important? Do the possible outcomes influence the decision?, etc. In an original work, entitled "Framing and Stakes: A Survey Study of Decisions under Uncertainty", Post-doctoral Research Fellow Cristina Rata and Professor Manel Baucells of IESE Business School analyze 261 real-life decisions under conditions of uncertainty to answer these questions. They study the drivers of risk-averting compared to risk-taking behavior and compare the findings with those from academic research. Further, they relate the importance of decisions with several factors such as the frequency with which decisions are taken, the specific area in which the decisions are made (domain), and the general grouping for the areas where those decisions are made. http://www.ieseinsight.com/doc.aspx?id=392&ar=18&idioma=2 Tue, 02 Nov 2004 00:00:00 GMT