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Advertising: An Insider’s Tales from the Dark Side

Tue, 10 Nov 2009 00:00:00 GMT

In 2000, Frédéric Beigbeder shocked the world with his novel about the frivolity of the advertising industry as told by a former creative professional. Now it’s Xavier Oliver’s turn, as the former head of BBDO Spain has penned a new book that exposes the evils of an industry besieged by the cruelest aspects of capitalism.

Telecom in Spain Not in Line With E.U. Average

Thu, 15 Oct 2009 00:00:00 GMT

Spain needs to stimulate competition in the telecommunications sector to bring rates and user levels in line with the European average. It must also introduce appropriate regulation to promote the expansion of next-generation networks. A new report by IESE’s Ángel Luis Lopez and Sandra Jódar Rosell contributes to the debate over which measures would be most effective.

Bringing New Knowledge Home – and Away

Mon, 15 Jun 2009 00:00:00 GMT

What can multinationals gain from international assignees? The work these employees perform is valuable in itself, but the intellectual capital these employees create for both their home and host companies is perhaps an equally valuable long-term contribution. By leveraging their social capital, international assignees can serve as knowledge brokers and knowledge transmitters, strengthening inter-unit intellectual capital.

Developing Leaders in Practical Wisdom

Thu, 11 Jun 2009 00:00:00 GMT

What sets good executives apart? IESE believes it is their capacity to analyze situations and then take action according to a set of criteria. This is the fundamental idea behind Sabiduría práctica. 50 años del IESE (Practical Wisdom: 50 Years of IESE), a story about what distinguishes this business school of the University of Navarra from others, told through the experience of some 400 people.

DTT: Enhancement or Obligation?

Tue, 31 Mar 2009 00:00:00 GMT

Digital terrestrial television (DTT) promises to revolutionize our airwaves, but as a new book implies, La TDT un negocio imposible (DTT: An Impossible Business), all may not be as great as planned. With the analog switch-off already underway, and complete closedown in Spain scheduled for April 3, 2010, how will the market be structured in terms of providers and advertisers? What programming will be offered? And who, ultimately, will benefit from this new technology?

The Orphanage: Can Cinematic Success Be Systematized?

Fri, 06 Feb 2009 00:00:00 GMT

Spain’s film industry has struggled for years to hold its own against the powerful tide of American fare. Yet, in 2007, it was a modest Spanish horror film, The Orphanage, which became the year’s biggest box office hit, beating even the Hollywood blockbusters. What were the keys to its success?

Spanish Press in Crisis: Digitalization Will Shape Its Future

Mon, 26 Jan 2009 00:00:00 GMT

The economic crisis has now reached the Spanish press. This year, the sector will have to operate in a context marked by a 16 percent drop in advertising revenue and a 90 percent fall in operating income. Even so, those in charge of the sector argue that the management systems and rigorous controls adopted by the majority of companies are minimizing the effects of the crisis – for now.

Proximity to Consumer Affects Value Creation

Fri, 19 Dec 2008 00:00:00 GMT

Software companies create the most value in the chain from content to end user, while media companies would seem to destroy it most, and their prospects are growing dimmer. These and other findings are revealed in a new study of stock performance in the Technology, Media and Telecommunications (TMT) sector.

Unlocking the Problem-Solving Process

Tue, 09 Dec 2008 00:00:00 GMT

The high-knowledge content worker of the 21st century needs a new kind of manager - the manager-educator. These new managers must transform themselves into facilitators instead of order-givers, in order to find solutions to improve business performance. In her paper, Prof. Beatriz Muñoz-Seca unlocks the problem-solving process and offers managers approaches to guide others through this process.

The Uncertain Future of Digital TV in Spain

Fri, 05 Dec 2008 00:00:00 GMT

In 2010 Spain will switch from analog to digital. Is the country ready? Most industry leaders, private TV operators and local entities believe the answer is no, according to the latest annual study of trends in the audiovisual sector by IESE's Public-Private Sector Research Center.