Books

Business Ethics and Corporate Social Responsibility

Profit With Principles

Domènec Melé

Imagine you are the general manager of a Spanish company with hotels in the Caribbean. On your first trip there, you discover candidates for cleaning staff at your hotel are required to have pregnancy tests. It’s legal, and no one seems to mind, but it occurs to you that women could be having abortions to get jobs. What do you do? In his new book, Business Ethics in Action, Domènec Melé poses dilemmas like this in a bid to get the new generation of managers, executives and consultants thinking about how to deal ethically.

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Knowledge and Communication

Advertising: An Insider’s Tales from the Dark Side

Xavier Oliver

In 2000, Frédéric Beigbeder shocked the world with his novel about the frivolity of the advertising industry as told by a former creative professional. Now it’s Xavier Oliver’s turn, as the former head of BBDO Spain has penned a new book that exposes the evils of an industry besieged by the cruelest aspects of capitalism.

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Leadership and People Management

The Juande Method of Managing Change

Kimio Kase, Ignacio Urrutia

Before Juande Ramos took over Real Madrid, the soccer team was going nowhere. But under his special brand of leadership, things turned around dramatically, with 16 straight wins. A new book reveals the secrets that helped the coach secure titles, and considers whether executives could apply “the Juande method” to resurrect a failing company.

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Strategy

Shedding Misconceptions About Family Business

Josep Tàpies

While it is sometimes true that family businesses do not survive past the first generation, and that most SMEs, in Spain at least, are family-run, it cannot be presumed that all family businesses are SMEs, nor that a family business is, by definition, shorter lived than a non-family one. A new book by IESE Prof. Josep Tàpies redresses these and other common myths.

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Service and Operations Management

“Fast Fashion” Retail Strategy Flying Off the Racks

Víctor Martínez de Albéniz, Felipe Caro

Ordering two clothing collections a year is so last season. The latest successful retail model is “fast fashion,” used by companies such as Zara. Professors Victor Martínez de Albéniz and Felipe Caro explore this hot business strategy, explaining how companies can use assortment rotation to increase consumer spending and gain competitive advantage.

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