Strategy
IESE Insight
"Dynamic duos" is the focus of the latest IESE Insight magazine, and so, appropriately, we introduce a winning pairing of our own: This quarter, together with the second issue, we launch an associated website, where you can either view the entire magazine, or pick and choose only those articles that interest you, read them, download them and print them off as you please. By using the same log-in details that you registered previously with IESE Insight, you'll be able to search content from the previous edition.
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Finance
Javier Estrada
As investors everywhere lose money to the financial crisis, many are wondering whether large catastrophic market swings, known as “black swans,” could ever be predicted with any degree of accuracy. IESE Prof. Javier Estrada considers the impact of outliers in emerging markets and finds that they can have a massive impact on the long term performance of investors’ portfolios.
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Marketing
Stefan Stremersch, Walter van Dyck
Selling products in the life-sciences market is a delicate business. Not only must companies think about making a buck, but the nature of their wares means public trust is essential. After all, this is our health we’re talking about! In their article, “Marketing of the Life Sciences,” Stefan Stremersch and Walter Van Dyck define this newborn field and make practical suggestions to encourage more research down some much neglected avenues.
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