IESE Insight - Relevant Business Knowledge

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Top Story

Knowledge and Communication

The top 5 of the academic year: building a brighter future

From September 2021 through July 2022, what was the most popular content on IESE Insight?

Information Technologies

Data, a critical asset for 94% of managers

Javier Zamora; Josep Valor; Joan Enric Ricart; Nicolás Infante Middleton; Toni Guerra Cortada; José Luis Pérez
When companies allocate the necessary resources to digital transformation, 78% of them are successful. A holistic data strategy is key to digital transformation, and it needs to address not only the technology but also the business and organizational models.

Entrepreneurship

Aerospace and wellbeing, the most profitable areas for startups in Spain and Portugal

Julia Prats; Juan Antonio Alcaraz
Despite market uncertainty in 2021, the year saw significant growth in startup volume and activity, as well as an increase in funding received. This is the conclusion of a study analyzing a new generation of startups in Spain and Portugal.