IESE Insight - Relevant Business Knowledge

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Top Story

Finance

COVID-19 crisis to alter banks' business models

Looking ahead, the banking sector is likely to need a deep restructuring, according to Xavier Vives and coauthors of The Bank Business Model in the Post-COVID-19 World, the second report in the IESE-CEPR series on the future of banking.

Business Ethics and Corporate Social Responsibility

Big data to help predict social exclusion

Martínez de Albéniz, Victor; Echave Martínez, Cynthia
Just as businesses can use big data to anticipate consumer behavior and optimize profits, social enterprises and governments can use it to predict social vulnerability and fight poverty. But the disruptive impact of COVID-19 may require retraining the models.

Marketing

Direct to consumer: How to reach your clients when stores disappear

Nueno, José Luis
According to José Luis Nueno, mass-market companies have underestimated the power of e-commerce and the direct-to-consumer (DTC) brands that are digital natives. By 2025, online commerce will have changed the marketplace irreversibly.