IESE Business School
Blogosphere
IESE Publishing
IESE Business School
Blogosphere
IESE Publishing
Español
Login
Español
KNOWLEDGE AREAS
Accounting and Control
Business Ethics and CSR
Corporate Governance
Decision Analysis
Economics
Entrepreneurship
Finance
Information Technologies
Innovation and Change
Knowledge and Communication
Leadership and People Management
Marketing
Service and Operations Management
Strategy
DOCUMENT TYPES
Research Papers
Cases
Articles and Opinion
Knowledge Exchange
Technical Notes
Books
Studies and Reports
Videos and Podcasts
Marketing
9 things keeping CEOs up at night
Julián Villanueva; Luis Ferrándiz; Juan Manuel de Toro; Francisco Iniesta
The digital revolution and the pandemic have transformed the way products reach customers. In this new context, which factors are keeping business leaders on edge?
Rethinking choice overload: when the world needs more options
Elena Reutskaja; Nathan Cheek; Sheena Iyengar; Barry Schwartz
Despite recent alarm about choice overload, a new global study finds it's usually better to have too much choice than not enough.
10 trends shaping ecommerce in Spain
Íñigo Gallo, IESE, Veepee
The typical online shopper uses their mobile phone, pays with a credit card and is influenced most by social media. That is according to a 2021 study of the future of ecommerce in Spain.
Display all articles
Latest IESE documents
Price frictions and the success of new products
Diego Aparicio; D. Simester
The Captor Opportunity (A)
Albert Valentí; Jorge González; Elena Reutskaja; Ernest Mendoza
The Captor Opportunity (B)
Albert Valentí; Jorge González; Elena Reutskaja; Ernest Mendoza
Consult all references