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Technical Notes  7 steps to innovate amid high digital density

Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, Javier

How can companies create new value propositions in high-digital-density environments? Jesús Pérez Balaguer, Robert W. Gregory and Javier Zamora propose a seven-step methodology based on the "jobs to be done" theory.

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Research Papers  Gear up for innovation and branding opportunities

van Everdingen, Yvonne; Hariharan, Vijay Ganesh; Stremersch, Stefan When sporting gear companies participate in major competitions, like Formula One, what they stand to gain depends on what they're already spending. Read article

Technical Notes  The five layers of a good digital experience

Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking Booking.com as an example. Read article

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