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Rethinking choice overload: when the world needs more options
Elena Reutskaja; Nathan Cheek; Sheena Iyengar; Barry Schwartz
Despite recent alarm about choice overload, a new global study finds it's usually better to have too much choice than not enough.
10 trends shaping ecommerce in Spain
Íñigo Gallo, IESE, Veepee
The typical online shopper uses their mobile phone, pays with a credit card and is influenced most by social media. That is according to a 2021 study of the future of ecommerce in Spain.
When the product offer isn't clear, change the way people think about it
Romain Boulongne
If your potential customers are scratching their heads, consider "priming" them with a goal to accomplish. Goal prompts, along with analogies and prototypes, can help position your products strategically, according to IESE's Romain Boulongne.
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Latest IESE documents
It´s all about Soul!
Claire Heard; Elena Reutskaja; Barbara Fasolo
How resilient are fast-fashion retail stores?
Victor Martínez de Albéniz; Diego Aparicio; Jordi Balsach
Professionalizing the Sales Force at The Veteran Tree
Julián Villanueva
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