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9 things keeping CEOs up at night
Julián Villanueva; Luis Ferrándiz; Juan Manuel de Toro; Francisco Iniesta
The digital revolution and the pandemic have transformed the way products reach customers. In this new context, which factors are keeping business leaders on edge?
Rethinking choice overload: when the world needs more options
Elena Reutskaja; Nathan Cheek; Sheena Iyengar; Barry Schwartz
Despite recent alarm about choice overload, a new global study finds it's usually better to have too much choice than not enough.
10 trends shaping ecommerce in Spain
Íñigo Gallo, IESE, Veepee
The typical online shopper uses their mobile phone, pays with a credit card and is influenced most by social media. That is according to a 2021 study of the future of ecommerce in Spain.
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Latest IESE documents
Grassroots innovation success
Stefan Stremersch; Nuno Camacho; Elio Keko; Stefan Wuyts
Shopping distancing
Albert Valentí
Findasense
Lucas Pinheiro Saurin; Mª Julia Prats
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