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KNOWLEDGE AREAS
Accounting and Control
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DOCUMENT TYPES
Books
Cases
Technical Notes
Research Papers
Studies and Reports
Articles and Opinion
Knowledge Exchange
Videos and Podcasts
Knowledge and Communication
Why Your Company Should Look Within When Acquiring New Knowledge
Moreira, Solon; Markus, Arjan; Laursen, Keld
When licensing or otherwise acquiring new knowledge, it's not just
what
is acquired, but how well it's put to use. IESE's Solon Moreira and co-authors study licensed pharmaceutical technologies and find two keys to put new knowledge to work faster.
A Survival Guide for Strategic Communication in the Digital Age
Pin Arboledas, José Ramón; Bel Mallén, Ignacio
Communications strategy is an indispensable part of corporate strategy in today's world. In their 2018 book, Ignacio Bel Mallén and José Ramón Pin Arboledas explain the whys, wherefores and hows of corporate communication for the information age.
Crisis Communication: How to Manage Social Media as an Emergency Unfolds
In our always-on, hyper-connected world, companies cannot afford to wait to react to crises affecting their brand or reputation. Yago de la Cierva offers the keys to managing a crisis as it unfolds, where it unfolds first: on social media.
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Latest IESE documents
Abidjan
Oliver, Xavier
Be Ahead of What's Next
IESE Insight
Eduardo Ruiz: 3 Tips for Digital Transformation
Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight
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