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¿Se puede resucitar a un difunto? 

Date: 24/01/2019 Author(s): Valor Sabatier, Josep Document type: Opinion La mayoría, si no todos los negocios en el mundo requieren certificaciones o licencias para operar: desde los hospitales a los bares, o de las aerolíneas a los cines. No es posible establecerse y prestar un servicio por el que esperamos cobrar sin los correspondientes permisos. More information

Qualitative Customer Research 

Date: 18/01/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne Document type: Technical Note In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative ... More information

How prepared is your business to make the most of AI? 

Date: 01/2019 Author(s): Zamora, Javier; Herrera, Pedro Document type: Non-refereed article As a manager, you need a basic understanding of the concepts behind machine learning, so that you can communicate effectively with the experts who implement AI projects in your organization. You must also evaluate your organization's readiness and ability to undertake AI projects. To improve your chances of success, we explain the essentials and recommend ... More information Read related article

IT Consumerization and the Transformation of IT Governance 

Date: 12/2018 Author(s): Gregory, Robert Wayne; Káganer, Evgeny; Henfridsson, Ola; Ruch, Thierry Jean Document type: Article in Journal (refereed) IT governance describes the decision rights and accountability framework used to ensure the alignment of IT-related activities with the organization's strategy and objectives. Conversely, IT consumerization refers to the process whereby the changing practices and expectations of consumers influence the IT-related activities of workers and managers ... More information Read related article

The Media Landscape: From Showtime to Screen Time 

Date: 01/10/2018 Author(s): Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley Editor(s): Cátedra Indra de Estrategia Digital Document type: Study and Monograph This note describes the situation of the media industry, with some focus on the USA, through the eyes of the executives that manage the companies in the media ecosystem. We have interviewed top executives from media companies, those people that “make it happen” in the industry. Some have agreed to be cited by name, and we do so when authorized, while ... More information Read related article

How AI Will - and Won't - Change the Way You Manage 

Date: 17/09/2018 Author(s): Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, Anneloes Document type: Non-refereed article Digitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? ... More information Read related article

It's time for chief digital officers 

Date: 09/2018 Author(s): Tumbas, Sanja; Berente, Nicholas; vom Brocke, Jan Document type: Non-refereed article

Is your company looking for someone to drive digital transformation?

Are you considering hiring or promoting someone to join the ranks of these institutional entrepreneurs?

Learn ... More information

Digital Innovation and Institutional Entrepreneurship: Chief Digital Officer Perspectives of Their Emerging Role 

Date: 01/09/2018 Author(s): Tumbas, Sanja; Berente, Nicholas; vom Brocke, Jan Document type: Article in Journal (refereed) In this study, we explore the role of Chief Digital Officer (CDO) through the perspectives of CDOs in thirty-five organizations. In enacting their emerging role, CDOs must navigate the existing institutionalized context of established information technology (IT) roles and respective jurisdictional claims. We find that CDOs intentionally draw on the ... More information Read related article

Basic Economic Models for the Digital Economy 

Date: 22/06/2018 Author(s): Valor Sabatier, Josep Document type: Technical Note This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the ... More information Read related article

Harnessing the Crowd in the Age of the Machine  Premium

Date: 18/06/2018 Author(s): IESE Insight Interviewee(s): McAfee, Andrew Document type: Interview Of the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated ... More information Read related article
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