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The KLM Approach to Alliances 

Date: 25/03/2020 Author(s): Mitchell, Jordan; Ariño, Africa; Ozcan, Pinar Editor(s): CGS - Centro de Globalización y Estrategia Document type: Case When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances ... More information Read related article

Strategies to emerge from the coronavirus crisis more resilient 

Date: 09/03/2020 Author(s): Document type: Interview (Video)

 

Mike Rosenberg, strategy professor, stresses that business leaders must keep an eye on the next potential disruption. Coronavirus has been "the expected unexpected," and the company that is prepared for ...
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Management: Una visión humanista que anticipó las críticas actuales al capitalismo 

Date: 06/03/2020 Author(s): Andreu i Civit, Rafael; Rosanas, Josep Maria; Segarra, José Antonio Document type: Working Paper

Este documento es una doble reflexión sobre el management: primero, desde una perspectiva general y realista y, después, desde el punto de vista que ha caracterizado al IESE desde su fundación, inspirado por sus fundadores y pioneros. Las dos visiones se complementan y se refuerzan mutuamente. El objetivo es poner de manifiesto ... More information

Corporate Governance Insights #14: What are the implications of the Sustainable Development Goals (SDG) for corporate governance? 

Date: 02/2020 Author(s): IESE Center for Corporate Governance (IESE CCG) Collaborator(s): Berrone, Pascual Document type: Newsletter This edition of Corporate Governance Insights -IESE Center for Corporate Governance's newsletter- delves into the Sustainable Development Goals (SDG) and its implications for corporate governance . Moreover, our newsletter provides you with news articles, rigorous research, and resources on the latest in corporate governance. More information

YouTube's Susan Wojcicki: Can She Deliver Again? (B) 

Date: 20/01/2020 Author(s): Villamor, Marta; Elvira, Marta Editor(s): Cátedra Puig de Global Leadership Development Document type: Case More information

Entry Diversion: Deterrence by Diverting Submarket Entry 

Date: 06/01/2020 Author(s): Uzunca, Bilgehan; Cassiman, Bruno Document type: Article in Journal (refereed) Going back to Bain (1956), strategy scholars have long recognized the importance of deterring entry for sustaining incumbents? profits in an industry. We introduce a new mechanism, entry diversion, to better understand the empirical phenomenon of persistent firm entry in spite of investments in entry deterrence by incumbents in some industries. Entry ... More information

Five Rules To Prevent Conflicts In Family Businesses 

Date: 27/12/2019 Author(s): Tàpies, Josep Editor(s): Cátedra de Empresa Familiar Document type: Opinion It is no secret that balancing the family and business components of a family business can be complicated. But with family businesses reported to outperform other types of organizations, when it works well clearly the benefits can be huge. More information

Icelandair (C): WOW Now? 

Date: 17/12/2019 Author(s): Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, Pascual Document type: Case This three-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition ... More information

Icelandair (B): The Saga Continues 

Date: 17/12/2019 Author(s): Mitchell, Jordan; Berrone, Pascual; Sigurjonsson, Throstur Olaf Document type: Case This three-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition ... More information

Icelandair (A): An 80-Year-Old Saga 

Date: 17/12/2019 Author(s): Mitchell, Jordan; Berrone, Pascual; Sigurjonsson, Throstur Olaf Document type: Case This three-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition ... More information
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