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Business Trends for 2019 

Date: 18/12/2018 Author(s): Document type: Interview (Video) Which advancements, disruptions and events will shape the business world in 2019? IESE professors' predictions include Brexit, blockchain and "the Age of Assistance," among many others. Enjoy an expert preview of the year to come. More information

Jak sie promowac w social mediach 

Date: 16/12/2018 Author(s): Rzeczpospolita Interviewee(s): Las Heras, Mireia Document type: Interview W ostatnich latach niejednokrotnie moglismy uslyszec czy przeczytac o karierach zlamanych przez nieprzemyslana aktywnosc w mediach spolecznosciowych, w tym zwlaszcza przez niepoprawne politycznie komentarze, które blyskawicznie, wirusowo, rozniosly sie po sieci. Wiemy wiec, ze social media moga zaszkodzic, natomiast znacznie mniej mówi sie o tym, jak ... More information

The Media Landscape: From Showtime to Screen Time 

Date: 01/10/2018 Author(s): Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley Editor(s): Cátedra Indra de Estrategia Digital Document type: Study and Monograph This note describes the situation of the media industry, with some focus on the USA, through the eyes of the executives that manage the companies in the media ecosystem. We have interviewed top executives from media companies, those people that “make it happen” in the industry. Some have agreed to be cited by name, and we do so when authorized, while ... More information Read related article

Tecnología digital: Esto se acaba 

Date: 18/09/2018 Author(s): Foncillas, Pablo Document type: Opinion La tecnología digital, tal y como la conocemos, está llegando a su fin. Afirmación un poco extrema, lo sé. En España decirlo, quizás sea más alarmista por tratarse de un país de PYMEs cuya mayoría apenas han exprimido la oportunidad digital (99 % de las empresas en España son pequeñas y medianas, generan en el entorno del 70% del empleo, según datos ... More information

Facebook: How to Manage Data Responsibly? 

Date: 17/09/2018 Author(s): IESE Insight Collaborator(s): Pinillo Bun, Fernando; Breidsprecher, Martin; Olivé, Iván Document type: Non-refereed article Fernando Pinillo Bun (Roca Junyent), Martin Breidsprecher (Azteca America) and Ivan Olivé (Edebé Group) discuss the fallout for the social media giant in the wake of the Cambridge Analytica scandal. More information

How AI Will - and Won't - Change the Way You Manage 

Date: 17/09/2018 Author(s): Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, Anneloes Document type: Non-refereed article Digitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? ... More information

Could Crowdfunding Be Right for Your Business? 

Date: 17/09/2018 Author(s): Eufinger, Christian Document type: Non-refereed article Crowdfunding is among the fastest growing segments in the financial industry. This article, based on research and teaching at IESE in this emerging area, outlines the various options currently on the market. Although these funding alternatives are by no means perfect, they have several strengths that traditional banks would do well to bear in mind: ... More information

How Big Data, AI and Blockchain Are Changing Finance 

Date: 17/09/2018 Author(s): Giné, Mireia; Antón, Miguel Document type: Non-refereed article The marriage of finance and technology has given rise to new players that are transforming the financial industry. Many of these fintech firms deliver more economical, flexible, user-friendly services, disintermediating financial services and capturing a considerable part of traditional banks' market share. The days of banks serving as the only access ... More information

IESE Insight. Issue 38. Third Quarter 2018 

Date: 17/09/2018 Author(s): IESE Insight Document type: Review On the 25th anniversary of the Center for International Finance, this magazine reflects on the big ideas shaping the future of finance. Mireia Giné and Miguel Antón explain how pioneering fintech business models can afford greater speed and efficiency, personalization, automation and easier access, while reducing many of the problems that have long ... More information

Eduardo Ruiz: 3 Tips for Digital Transformation 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) The Facebooks and Googles of the world are taking a lot of advertising money away from traditional media because they claim they have the best data. Is that true? Eduardo Ruiz, President and General Manager of A+E Networks Latin America, urges managers to drill down into the data to really understand the local customer and find competitive advantage. ... More information
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