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Optimizando 

Date: 03/03/2019 Author(s): Nueno, Pedro Document type: Opinion Acabamos de tener el fenomenal Mobile World Congress (MWC), que nos pone en el mapa del mundo con una imagen excelente de avance en conocimiento, calidad y eficiencia. Deberíamos estar muy agradecidos a quienes hacen esto posible cada año. Hemos visto que a tecnología le gustaría acabar conduciendo nuestros coches como se ... More information

The 4 pillars of intelligent connectivity 

Date: 25/02/2019 Author(s): Interviewee(s): Zamora, Javier; Editor(s): IESE Document type: Interview (Video) The scope of digital transformation sweeping across the globe is reflected in this year’s Mobile World Congress in Barcelona. Professor Javier Zamora explains what are the four pillars of this edition's theme: Intelligent Connectivity. More information

Los datos "tomados" 

Date: 24/02/2019 Author(s): Giné, Mireia Document type: Opinion El móvil me despierta, con puntualidad cupertiana, a la hora dictada por mensaje de voz. Lo desbloqueo con un simple eye-contact. Un sensor me abre las puertas del gimnasio a golpe de clic. Y todo, antes de sugerirme la ruta más rápida hasta la reunión que ha encontrado removiendo mi agenda… ¿O debería ... More information

Las cuatro claves de la conectividad inteligente 

Date: 22/02/2019 Author(s): Zamora, Javier Document type: Opinion La elección de la conectividad inteligente como tema del Mobile World Congress de este año (MWC19), que se celebra del 25 al 28 de febrero en Barcelona, ilustra hasta qué punto la transformación digital se extiende por el mundo. Es, además, un término que engloba ideas como la conectividad, la IA, la industria ... More information

Agile Methodologies and Organizational Agility 

Date: 19/02/2019 Author(s): Gregory, Robert Wayne; Röthke, Claudia Document type: Technical Note Organizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' ... More information

Hypothesis-Driven Experimentation 

Date: 18/02/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne; Káganer, Evgeny Document type: Technical Note When addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven ... More information

MWC19: The Four Keys To Intelligent Connectivity 

Date: 15/02/2019 Author(s): Zamora, Javier Document type: Opinion The scope of digital transformation sweeping across the globe is reflected in this year’s MWC19 Barcelona (formerly Mobile World Congress) theme of Intelligent Connectivity – a term covering a range of topics such as Connectivity, AI, Industry 4.0, Immersive Content, Disruptive Innovation, Digital Wellness, Digital Trust and The Future. ... More information

¿Se puede resucitar a un difunto? 

Date: 24/01/2019 Author(s): Valor Sabatier, Josep Document type: Opinion La mayoría, si no todos los negocios en el mundo requieren certificaciones o licencias para operar: desde los hospitales a los bares, o de las aerolíneas a los cines. No es posible establecerse y prestar un servicio por el que esperamos cobrar sin los correspondientes permisos. More information

Qualitative Customer Research 

Date: 18/01/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne Document type: Technical Note In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative ... More information

Solaris 

Date: 15/01/2019 Author(s): Calleja, Ricardo; Blázquez, David Document type: Case More information
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