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Jak sie promowac w social mediach 

Date: 16/12/2018 Author(s): Rzeczpospolita Interviewee(s): Las Heras, Mireia Document type: Interview W ostatnich latach niejednokrotnie moglismy uslyszec czy przeczytac o karierach zlamanych przez nieprzemyslana aktywnosc w mediach spolecznosciowych, w tym zwlaszcza przez niepoprawne politycznie komentarze, które blyskawicznie, wirusowo, rozniosly sie po sieci. Wiemy wiec, ze social media moga zaszkodzic, natomiast znacznie mniej mówi sie o tym, jak ... More information

Abidjan 

Date: 18/11/2018 Author(s): Oliver, Xavier Document type: Opinion Dar clase a empresarios de un país centroafricano como Costa de Marfil es un placer enorme. Su nivel de atención, deseo de aprendizaje y su disposición a ayudar es magnífica. Hablé con muchos de los participantes del programa PMD que imparte el MDE en colaboración con el IESE, y sienten la responsabilidad de mejorar las condiciones del país a la vez ... More information

Be Ahead of What's Next 

Date: 17/09/2018 Author(s): IESE Insight Document type: Non-refereed article Plus: assortment strategies, framing techniques for decision-making, crisis communication tips, unlocking organizational agility in large companies, 5 keys to doing business in the digital age, and when it works for regular brands to sell themselves as premium. More information

Eduardo Ruiz: 3 Tips for Digital Transformation 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) The Facebooks and Googles of the world are taking a lot of advertising money away from traditional media because they claim they have the best data. Is that true? Eduardo Ruiz, President and General Manager of A+E Networks Latin America, urges managers to drill down into the data to really understand the local customer and find competitive advantage. ... More information

Eduardo Ruiz: A Change of Mindset 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) How can you maintain your revenues while experimenting with the next business model? It's not easy but you have to adopt an innovation mindset, insists Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "One has to come to the realization that you don't have all the answers. It's okay to fail, but do it quickly, learn and move ... More information

Eduardo Ruiz: The Power of Brands 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) Where are we going to be five years from now? Will linear networks continue to exist? These are the questions on everyone's mind, says Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "I personally believe that brands -- the value of the brand and the brand proposition -- are what's going to differentiate who survives and ... More information

Eduardo Ruiz: Making the Rules as We Go 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) Eduardo Ruiz, President and General Manager of A+E Networks Latin America, has had "quite an interesting ride" during his more than 25 years in television, media and advertising. He discusses the challenge of maintaining the legacy business while exploring new business models: "There's no set of rules right now. We're making the rules as we go." More information

Cambiar a mejor 

Date: 09/09/2018 Author(s): Oliver, Xavier Document type: Opinion Evolucíonamos a una velocidad casi supersónica. Podríamos decir que la tecnología está permitiendo que nuestras vidas mejoren notablemente a pasos gigantescos. More information

Morriña veraniega 

Date: 07/09/2018 Author(s): Álvarez de Mon, Santiago Document type: Opinion Primera columna de un nuevo año académico que comienza con cierta lentitud y parsimonia. En seguida llegarán la primera clase que dar, el primer alumno con el que conversar, la primera investigación que acometer, el primer cliente que asesorar y del que aprender, el primer avión que coger, la primera reunión que atender, la primera conferencia, Congreso, ... More information

Offshoring Innovation to Emerging Countries: The Effects of IP Protection and Cultural Differences on Firms' Decision to Augment Versus Exploit Home-Base-Knowledge 

Date: 29/08/2018 Author(s): Pisani, Niccolò; Ricart, Joan Enric Editor(s): Cátedra Carl Schroeder de Dirección Estratégica Document type: Article in Journal (refereed) Developed-country multinationals (DMNEs) have increasingly engaged in the practice of offshoring innovation to emerging countries. In this article, we leverage and extend the institution-based view to further our understanding of this phenomenon. Specifically, we examine the differential effects of formal and informal institutions on DMNEs' strategic ... More information
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