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Managing strategic alliances 

Date: 01/2019 Author(s): Ariño, Africa Document type: Chapter This chapter discusses some factors that CEOs need to take into account when creating and managing alliances. These factors relate to partner search and selection, alliance negotiation, contracts, governance and management bodies, and partner-relationship dynamics. Finally, this chapter presents factors to take into consideration when bringing an alliance ... More information

Cellnex: A Growth Project 

Date: 14/12/2018 Author(s): Canals, Jordi Document type: Case This case presents the challenges that Cellnex was facing in 2015, with its large investments in telecommunication sites and its potential IPO. Cellnex is a business unit of Abertis with specialized technological competencies in three areas: broadcasting, including transportation and distribution of radio and TV signals; infrastructure service management ... More information

Error, de lo abstracto a lo concreto 

Date: 23/11/2018 Author(s): Álvarez de Mon, Santiago Document type: Opinion En la agenda de cualquiera de los congresos y conferencias que se organizan por el mundo para analizar los desafíos que tiene planteados la moderna dirección de empresas, en un contexto de cambio permanente, profundo y acelerado, uno puede tener la certeza de que algunos temas ocuparán un lugar preferente. Por su importancia y fuerza reclaman la atención ... More information

How Much Does Business Model Matter For Firm Performance? A Variance Decomposition Analysis 

Date: 30/10/2018 Author(s): Sohl, Timo; Vroom, Govert; Fitza, Markus Document type: Article in Journal (refereed) Although an emerging literature has described the phenomenon of business model, little is known about how much business model matters in explaining heterogeneity in business performance. Our study explores this question with a variance decomposition analysis using panel data on 917 businesses in the European retail sector over a twelve-year period ... More information

Químicas Bages 

Date: 29/10/2018 Author(s): Palencia, Luis; Rosenberg, Mike; Relat, Pau Document type: Case In 2019, the sales manager of a medium-sized agricultural chemicals manufacturer has to decide whether to terminate the distribution contract with one of his long-term distributors and give it instead to a newcomer. There are objective reasons both for not keeping the old distributor and for changing to a new one. The case discussion should be structured ... More information

Selecting The Governance Mode When Offshoring Knowledge-Intensive Activities 

Date: 22/10/2018 Author(s): Paz-Aparicio, C.; Muñoz-Bullón, Fernando; Sanchez-Bueno, Maria J.; Ricart, Joan Enric Editor(s): Cátedra Carl Schroeder de Dirección Estratégica Document type: Article in Journal (refereed) The offshoring phenomenon has evolved in recent years, and can be understood from a threefold perspective: first, the evolution in the type of activity being offshored; second, the learning curve involving both the companies implementing offshoring and service providers; and third, the reasons for offshoring. This study proposes an empirical framework ... More information

The Media Landscape: From Showtime to Screen Time 

Date: 01/10/2018 Author(s): Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley Editor(s): Cátedra Indra de Estrategia Digital Document type: Study and Monograph This note describes the situation of the media industry, with some focus on the USA, through the eyes of the executives that manage the companies in the media ecosystem. We have interviewed top executives from media companies, those people that “make it happen” in the industry. Some have agreed to be cited by name, and we do so when authorized, while ... More information Read related article

Facebook: How to Manage Data Responsibly? 

Date: 17/09/2018 Author(s): IESE Insight Collaborator(s): Pinillo Bun, Fernando; Breidsprecher, Martin; Olivé, Iván Document type: Non-refereed article Fernando Pinillo Bun (Roca Junyent), Martin Breidsprecher (Azteca America) and Ivan Olivé (Edebé Group) discuss the fallout for the social media giant in the wake of the Cambridge Analytica scandal. More information

How AI Will - and Won't - Change the Way You Manage 

Date: 17/09/2018 Author(s): Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, Anneloes Document type: Non-refereed article Digitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? ... More information

Be Ahead of What's Next 

Date: 17/09/2018 Author(s): IESE Insight Document type: Non-refereed article Plus: assortment strategies, framing techniques for decision-making, crisis communication tips, unlocking organizational agility in large companies, 5 keys to doing business in the digital age, and when it works for regular brands to sell themselves as premium. More information
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