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Franz Heukamp: "Llevamos 60 años formando a directivos para que cambien sus vidas y puestos de trabajo" 

Date: 20/12/2018 Author(s): El Economista Interviewee(s): Heukamp, Franz Document type: IESE Business School, con más de 56 nacionalidades en sus aulas, ha reforzado recientemente su presencia en Madrid con la construcción de un nuevo edificio, en el que se van a invertir 52 millones de euros, y el lanzamiento de un nuevo programa, el Master in Management (MiM), dirigido a recién graduados y jóvenes profesionales. More information

Business Trends for 2019 

Date: 18/12/2018 Author(s): Document type: Interview (Video) Which advancements, disruptions and events will shape the business world in 2019? IESE professors' predictions include Brexit, blockchain and "the Age of Assistance," among many others. Enjoy an expert preview of the year to come. More information

Jak sie promowac w social mediach 

Date: 16/12/2018 Author(s): Rzeczpospolita Interviewee(s): Las Heras, Mireia Document type: Interview W ostatnich latach niejednokrotnie moglismy uslyszec czy przeczytac o karierach zlamanych przez nieprzemyslana aktywnosc w mediach spolecznosciowych, w tym zwlaszcza przez niepoprawne politycznie komentarze, które blyskawicznie, wirusowo, rozniosly sie po sieci. Wiemy wiec, ze social media moga zaszkodzic, natomiast znacznie mniej mówi sie o tym, jak ... More information

Luis Huete: "A veces, en el proceso para llegar a lo más alto, se prima a personas con desequilibrios" 

Date: 14/12/2018 Author(s): El Norte de Castilla Interviewee(s): Huete, Luis María Document type: Interview Profesor de IESE Business School, Luis Huete es, a día de hoy, uno de los pensadores de referencia del management internacional. Este lunes, a partir de las 10:00 horas en La Cárcel-Segovia Centro de Creación, participará en el foro Segovia Talento, que organiza El Norte de Castilla con la colaboración del Ayuntamiento de Segovia. Huete hablará de ... More information

Ahmad Rahnema: "El bitcoin es un instrumento perfecto para la especulación" 

Date: 02/11/2018 Author(s): La Voz de Galicia Interviewee(s): Rahnema Alavi, Ahmad; Interviewer(s): Lemos, Gabriel Document type: Interview ¿Moneda o activo financiero? Casi diez años después de su lanzamiento, a los expertos todavía se les atraganta la pregunta cuando intentan definir el bitcoin. Ahmad Rahnema, profesor del IESE, es uno de esos analistas que han diseccionado las fortalezas y debilidades de la criptodivisa, que hace unos días desgranó en una charla en A Coruña. More information

Eduardo Ruiz: "The brand proposition is what's going to make the difference between who survives and who doesn't." 

Date: 17/09/2018 Author(s): IESE Insight Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra Document type: Interview Eduardo Ruiz, President and General Manager of A+E Networks Latin America, has had "quite an interesting ride" during his more than 25 years in television, media and advertising. He discusses the challenge of maintaining the legacy business while exploring new business models: "There's no set of rules right now. We're making the rules as we go." More information

Eduardo Ruiz: 3 Tips for Digital Transformation 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) The Facebooks and Googles of the world are taking a lot of advertising money away from traditional media because they claim they have the best data. Is that true? Eduardo Ruiz, President and General Manager of A+E Networks Latin America, urges managers to drill down into the data to really understand the local customer and find competitive advantage. ... More information

Eduardo Ruiz: A Change of Mindset 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) How can you maintain your revenues while experimenting with the next business model? It's not easy but you have to adopt an innovation mindset, insists Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "One has to come to the realization that you don't have all the answers. It's okay to fail, but do it quickly, learn and move ... More information

Eduardo Ruiz: The Power of Brands 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) Where are we going to be five years from now? Will linear networks continue to exist? These are the questions on everyone's mind, says Eduardo Ruiz, President and General Manager of A+E Networks Latin America. "I personally believe that brands -- the value of the brand and the brand proposition -- are what's going to differentiate who survives and ... More information

Eduardo Ruiz: Making the Rules as We Go 

Date: 14/09/2018 Author(s): Interviewee(s): Ruiz, Eduardo; Interviewer(s): Sieber, Sandra; Sponsor(s): IESE Insight Document type: Interview (Video) Eduardo Ruiz, President and General Manager of A+E Networks Latin America, has had "quite an interesting ride" during his more than 25 years in television, media and advertising. He discusses the challenge of maintaining the legacy business while exploring new business models: "There's no set of rules right now. We're making the rules as we go." More information
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