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ILUNION: el crecimiento corporativo sostenible y responsable 

Date: 04/03/2019 Author(s): Tàpies, Josep; Martín, Miguel Document type: Case Este caso permite identificar las tres cuestiones clave que debe plantear la estrategia corporativa: ¿cómo se crea valor económico a través de la actividad multimercado? ¿Cómo debe estructurar y coordinarse la empresa para sacar provecho a esta actividad? ¿Y por qué deben emprenderse esas actividades dentro de la empresa, en vez de hacerlo a través ... More information

Amazon and 

Date: 19/02/2019 Author(s): Jané, Joan; Sabrià, Frederic Document type: Case Going on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially ... More information Read related article

Pangea: The World's Largest Travel Store 

Date: 30/01/2019 Author(s): O'Donnell, T.S.; Nueno, José Luis Document type: Case More information

FC Barcelona and La Masia: Developing World-class Talent 

Date: 30/01/2019 Author(s): Dávila, Antonio; Lladó, Miquel; Isaac Sastre Boquet Document type: Case FC Barcelona achieved global success in European football by fielding a team comprised mainly of internally developed footballers, some of whom became hailed as the world's best players. In an era where the largest teams fight fiercely to sign the best talent, FC Barcelona have seen internal talent development not only as a necessity, but as a way ... More information


Date: 15/01/2019 Author(s): Calleja, Ricardo; Blázquez, David Document type: Case More information

Roche: The Investment Decision Dilemma 

Date: 18/12/2018 Author(s): Serrano, Alejandro; Kraiselburd, Santiago Document type: Case In 2015, Roche launched an internal improvement program aimed at reducing the cost of its products, with the emphasis on manufacturing costs. Paul de Wit, the group head in charge of product supply-chain management, was assigned the task of figuring out the appropriate production batch size for each product, with the help of two representatives from ... More information

Cellnex: A Growth Project 

Date: 14/12/2018 Author(s): Canals, Jordi Document type: Case This case presents the challenges that Cellnex was facing in 2015, with its large investments in telecommunication sites and its potential IPO. Cellnex is a business unit of Abertis with specialized technological competencies in three areas: broadcasting, including transportation and distribution of radio and TV signals; infrastructure service management ... More information

Tejidos Especiales Edentel 4.0 (B) 

Date: 15/11/2018 Author(s): Lago, Alejandro; Sabrià, Frederic Document type: Case The case describes the trials that the head of the Production Department at Tejidos Especiales Edentel is planning in order to meet delivery dates in the best way possible. This case is based on the case "Tejidos Especiales Edentel," P-988, by Professor Josep Riverola. More information

Tejidos Especiales Edentel 4.0 (A) 

Date: 15/11/2018 Author(s): Lago, Alejandro; Sabrià, Frederic Document type: Case The case describes the problems that Tejidos Especiales Edentel has been having with production programming ever since it started to operate via the Internet. The new system allows customers to change the priority of their orders in seconds, which increases costs for Edentel, reduces productivity and makes it more difficult to meet delivery dates. This ... More information

Químicas Bages 

Date: 29/10/2018 Author(s): Palencia, Luis; Rosenberg, Mike Document type: Case In 2019, the sales manager of a medium-sized agricultural chemicals manufacturer has to decide whether to terminate the distribution contract with one of his long-term distributors and give it instead to a newcomer. There are objective reasons both for not keeping the old distributor and for changing to a new one. The case discussion should be structured ... More information
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