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Agile Methodologies and Organizational Agility
Date:
19/02/2019
Author(s):
Gregory, Robert Wayne; Röthke, Claudia
Document type:
Technical Note
Organizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' ...
Hypothesis-Driven Experimentation
Date:
18/02/2019
Author(s):
Röthke, Claudia; Gregory, Robert Wayne; Káganer, Evgeny
Document type:
Technical Note
When addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven ...
La diversidad en los equipos de alta dirección
Date:
01/02/2019
Author(s):
Rodríguez-Lluesma, Carlos; Martín, Miguel; Elvira, Marta
Document type:
Technical Note
El concepto "diversidad" goza de buena fama, en general, pero casi todos hemos oído opiniones del tipo "Años y años acudiendo a seminarios de concienciación e inclusión social, y la cuenta de resultados no se ha visto incrementada en un céntimo" o "Dijeron que las soluciones serían mejores, pero yo sigo trabajando igual y la innovación ha sido la misma". ...
Ethics Beyond Dilemmas
Date:
22/01/2019
Author(s):
Calleja, Ricardo; Marín, Sergio
Document type:
Technical Note
In this technical note we advance a model for moral analysis that integrates the main elements from the three main theories followed in the field of business ethics and shows their inner connection: moral principles and norms (deontologism), the human goods at stake (utilitarianism) and the education of character for the good life (virtue ethics). This ...
Qualitative Customer Research
Date:
18/01/2019
Author(s):
Röthke, Claudia; Gregory, Robert Wayne
Document type:
Technical Note
In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative ...
Giving Feedback
Date:
30/07/2018
Author(s):
Elghanayan, Ruben; Gallego, Sheila; Ribera, Alberto
Document type:
Technical Note
The main objective of this technical note is to examine in depth the theoretical bases that enable a better understanding of the different reactions there are to feedback, as well as to improve the effectiveness and quality of communication in the work environment. The intention is to answer the following questions: What factors are involved in determining ...
Digitalización y dirección de personas
Date:
12/07/2018
Author(s):
Corral, Jerónimo; Rodríguez-Lluesma, Carlos
Document type:
Technical Note
La digitalización, entendida como el proceso de adopción de entornos digitales en sustitución de los analógicos, afecta a productos, procesos de trabajo, servicios y modelos de negocio. Mediante la aplicación de tecnologías como la computación en la nube (cloud computing), el Internet de las Cosas (IoT, del inglés), la inteligencia artificial (IA), ...
El coaching centrado en soluciones
Date:
11/07/2018
Author(s):
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, Alberto
Document type:
Technical Note
Esta nota técnica describe qué es el coaching centrado en soluciones, los principios que lo rigen, sus características y su estructura. Incluye apartados relativos a la preparación del participante para recibir las sesiones, a cómo se fomenta el cambio en este proceso y al desarrollo del coraje en este.
El coaching de equipos
Date:
27/06/2018
Author(s):
Gallego, Sheila; Ferrando, Patricia; Ribera, Alberto
Document type:
Technical Note
Esta nota técnica pretende describir qué es y en qué consiste el coaching de equipos: cuándo puede ser útil, qué objetivos tiene, quién es el sujeto, qué rol tiene el coach y qué diferencias hay entre esta y otras disciplinas. También cuenta con anexos relativos al concepto de "equipo": las cinco disfunciones que más obstaculizan su desarrollo, tipos ...
Basic Economic Models for the Digital Economy
Date:
22/06/2018
Author(s):
Valor Sabatier, Josep
Document type:
Technical Note
This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the ...
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