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How to Write a Killer Marketing Plan

Date: 01/09/2020 Author(s): Íñigo Gallo Document type: Technical Note Whether you call it marketing plan or something else, chances are that if you are in a marketing position, or anywhere close to a marketing position, you will work on such a document every year (and will be reviewing and updating it almost constantly during the year). A marketing plan is a fantastic tool for business success. It helps managers stay ... More information

Resilience

Date: 01/09/2020 Author(s): Nia Plamenova Djourova; Alberto Ribera Document type: Technical Note Resilience is a psychological asset, the importance of which is indisputable, of indisputable importance both in terms of severe crises, as well as everyday setbacks, job demands, and chronic stress. This technical note aims to outline some key notions concepts from the research on resilience and provide guidelines for developing resilience in oneself ... More information

E-Public Relations

Date: 01/06/2020 Author(s): Julián Villanueva; Luis Ferrándiz; Carmen Balmaseda Document type: Technical Note El concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal ... More information

The Arithmetic of Active Management: An Example

Date: 01/05/2020 Author(s): Javier Estrada Document type: Technical Note Many people find it hard to believe that smart, well-paid, motivated, hard-working active fund managers fail to achieve, far more often than not, their goal of outperforming their benchmarks, particularly over long periods. However, the evidence on this is both substantial and unquestionable. This note provides an example of what is often called the ... More information

Letter to a Young Operator on Managing During a Crisis

Date: 01/05/2020 Author(s): Jan Simon Document type: Technical Note Over recent years an increasing number of MBAs have decided to follow the search fund route as knowledge around the subject has been disseminated in business schools. At the same time, new investors have accessed the asset class, attracted by high historical returns. The success of the asset class is a function of combining young, ambitious talent ... More information

Search Engine Optimization (SEO)

Date: 01/05/2020 Author(s): Julián Villanueva; Luis Ferrandiz; Rosa Fernández-Velilla; Sergio Simarro Document type: Technical Note In the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist. ... More information

Search Engine Optimization (SEO)

Date: 01/05/2020 Author(s): Julián Villanueva; Luis Ferrandiz; Rosa Fernández-Velilla; Sergio Simarro Document type: Technical Note En el mundo digital, los buscadores (o Search Engines) son escaparates absolutamente necesarios para dar visibilidad a un negocio. No tener una buena posición en los resultados de las búsquedas (o un buen ranking) equivale a perder oportunidades de venta o comunicación con potenciales clientes. Si nuestro negocio no aparece en los resultados de búsqueda, ... More information

Valuing Early-Stage Businesses: The Venture Capital Method

Date: 01/04/2020 Author(s): Rob Johnson Document type: Technical Note Method used by venture capitalists to value start-ups and early-stage companies. More information

Preparación y auditoría de las cuentas anuales

Date: 01/04/2020 Author(s): Esteban Cobo; Miguel Duro; Edi Soler Document type: Technical Note Nota técnica sobre la preparación y auditoría de las cuentas anuales, con una explicación detallada de cómo contabilizar los hechos acaecidos con posterioridad al cierre contable. Se detalla la estructura del nuevo informe de auditoría, poniendo más énfasis en el nuevo apartado de cuestiones clave de auditoría, y se comenta la responsibilidad legal ... More information

Preparation and Audit of the Annual Financial Statements

Date: 01/04/2020 Author(s): Esteban Cobo; Miguel Duro; Edi Soler Document type: Technical Note More information
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