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Crisis de empresa: el concurso como posible solución para la continuidad de la empresa

Date: 01/01/2021 Author(s): Jordi Carrillo; Héctor Sbert; Albert Fernández Document type: Technical Note Son muchas las empresas que en algún momento se enfrentan a situaciones de crisis financiera que les llevan a tener que tomar medidas de reestructuración y de refinanciación. Esta nota técnica describe la situación de concurso como una solución en la búsqueda de una continuidad del proyecto empresarial. Desde la Ley Concursal del 2003 al Texto Refundido ... More information

African Markets and Consumers

Date: 01/11/2020 Author(s): Antoine Berwart; Alejandro Lago Document type: Technical Note For centuries, Africa has been considered almost exclusively as a commodity-export region. From early in the Middle Ages, Arab traders were sourcing kola nuts, gold and ivory tusks across the Sahara Desert. Still today, most of the African trade focuses on the export of oil, minerals and raw agricultural products (like cocoa, coffee or tea) and is ... More information

SOC - Service Operational Canvas

Date: 01/10/2020 Author(s): Batriz Muñoz-Seca Document type: Technical Note Esta nota técnica presenta el SOC. El SOC es una guía práctica para la reflexión y diseño de las Operaciones en empresas de servicios. Las configuraciones operativas industriales y las de servicio tienen diferencias sustanciales que mi modelo conceptual de estructura de operaciones para empresas de servicio, SPDM (Service Problem Driven Management), ... More information

How to Write a Killer Marketing Plan

Date: 01/09/2020 Author(s): Íñigo Gallo Document type: Technical Note Whether you call it marketing plan or something else, chances are that if you are in a marketing position, or anywhere close to a marketing position, you will work on such a document every year (and will be reviewing and updating it almost constantly during the year). A marketing plan is a fantastic tool for business success. It helps managers stay ... More information

Resilience

Date: 01/09/2020 Author(s): Nia Plamenova Djourova; Alberto Ribera Document type: Technical Note Resilience is a psychological asset, the importance of which is indisputable, of indisputable importance both in terms of severe crises, as well as everyday setbacks, job demands, and chronic stress. This technical note aims to outline some key notions concepts from the research on resilience and provide guidelines for developing resilience in oneself ... More information

Note on Scenario Planning in High-Uncertainty Environments: The Disruption Matrix

Date: 01/09/2020 Author(s): Carlos Costa; José Luis Nueno Document type: Technical Note The coronavirus pandemic is an unexpected external event with a profound impact on demand in all sectors that is highly conditioned by decisions that correspond to external stakeholders. After overcoming their initial shock, within this context companies have to think about their future in two or three years; however, it is very difficult for the management ... More information

Boards of Directors in the COVID-19 Crisis: Some Reflections on Their Challenges and Responsibilities

Date: 01/07/2020 Author(s): Jordi Canals Document type: Technical Note This article highlights some key dimensions and decisions of boards of directors in facing a deep crisis, such as Covid-19. It reviews and makes suggestions on how to save the company from adverse circumstances and general uncertainty. More information

El despido: una política desconocida de dirección de personas

Date: 01/07/2020 Author(s): Guido Stein; José Ramón Pin Arboledas Document type: Technical Note Esta nota técnica analiza las características del despido en un mundo digital en el que la política corporativa en torno al mismo se ha convertido en una clave estratégica. Se dan las pautas para que los despidos sean justos, individuales y oportunos, evitando los injustos colectivos e inoportunos que han jalonado la época analógica de las empresas. ... More information

El SOC - Service Operational Canvas

Date: 01/07/2020 Author(s): Batriz Muñoz-Seca Document type: Technical Note Esta nota tecnica presenta el SOC. El SOC es una guía práctica para la reflexión y diseño de las Operaciones en empresas de servicios. Las configuraciones operativas industriales y las de servicio tienen diferencias sustanciales que mi modelo conceptual de estructura de operaciones para empresas de servicio, SPDM (Service Problem Driven Management) ... More information

E-Public Relations

Date: 01/06/2020 Author(s): Julián Villanueva; Luis Ferrándiz; Carmen Balmaseda Document type: Technical Note El concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal ... More information
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