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Crisis de empresa: el concurso como posible solución para la continuidad de la empresa
Date:
01/01/2021
Author(s):
Jordi Carrillo; Héctor Sbert; Albert Fernández
Document type:
Technical Note
Son muchas las empresas que en algún momento se enfrentan a situaciones de crisis financiera que les llevan a tener que tomar medidas de reestructuración y de refinanciación. Esta nota técnica describe la situación de concurso como una solución en la búsqueda de una continuidad del proyecto empresarial. Desde la Ley Concursal del 2003 al Texto Refundido ...
African Markets and Consumers
Date:
01/11/2020
Author(s):
Antoine Berwart; Alejandro Lago
Document type:
Technical Note
For centuries, Africa has been considered almost exclusively as a commodity-export region. From early in the Middle Ages, Arab traders were sourcing kola nuts, gold and ivory tusks across the Sahara Desert. Still today, most of the African trade focuses on the export of oil, minerals and raw agricultural products (like cocoa, coffee or tea) and is ...
SOC - Service Operational Canvas
Date:
01/10/2020
Author(s):
Batriz Muñoz-Seca
Document type:
Technical Note
Esta nota técnica presenta el SOC. El SOC es una guía práctica para la reflexión y diseño de las Operaciones en empresas de servicios. Las configuraciones operativas industriales y las de servicio tienen diferencias sustanciales que mi modelo conceptual de estructura de operaciones para empresas de servicio, SPDM (Service Problem Driven Management), ...
How to Write a Killer Marketing Plan
Date:
01/09/2020
Author(s):
Íñigo Gallo
Document type:
Technical Note
Whether you call it marketing plan or something else, chances are that if you are in a marketing position, or anywhere close to a marketing position, you will work on such a document every year (and will be reviewing and updating it almost constantly during the year). A marketing plan is a fantastic tool for business success. It helps managers stay ...
Resilience
Date:
01/09/2020
Author(s):
Nia Plamenova Djourova; Alberto Ribera
Document type:
Technical Note
Resilience is a psychological asset, the importance of which is indisputable, of indisputable importance both in terms of severe crises, as well as everyday setbacks, job demands, and chronic stress. This technical note aims to outline some key notions concepts from the research on resilience and provide guidelines for developing resilience in oneself ...
Note on Scenario Planning in High-Uncertainty Environments: The Disruption Matrix
Date:
01/09/2020
Author(s):
Carlos Costa; José Luis Nueno
Document type:
Technical Note
The coronavirus pandemic is an unexpected external event with a profound impact on demand in all sectors that is highly conditioned by decisions that correspond to external stakeholders. After overcoming their initial shock, within this context companies have to think about their future in two or three years; however, it is very difficult for the management ...
Boards of Directors in the COVID-19 Crisis: Some Reflections on Their Challenges and Responsibilities
Date:
01/07/2020
Author(s):
Jordi Canals
Document type:
Technical Note
This article highlights some key dimensions and decisions of boards of directors in facing a deep crisis, such as Covid-19. It reviews and makes suggestions on how to save the company from adverse circumstances and general uncertainty.
El despido: una política desconocida de dirección de personas
Date:
01/07/2020
Author(s):
Guido Stein; José Ramón Pin Arboledas
Document type:
Technical Note
Esta nota técnica analiza las características del despido en un mundo digital en el que la política corporativa en torno al mismo se ha convertido en una clave estratégica. Se dan las pautas para que los despidos sean justos, individuales y oportunos, evitando los injustos colectivos e inoportunos que han jalonado la época analógica de las empresas. ...
El SOC - Service Operational Canvas
Date:
01/07/2020
Author(s):
Batriz Muñoz-Seca
Document type:
Technical Note
Esta nota tecnica presenta el SOC. El SOC es una guía práctica para la reflexión y diseño de las Operaciones en empresas de servicios. Las configuraciones operativas industriales y las de servicio tienen diferencias sustanciales que mi modelo conceptual de estructura de operaciones para empresas de servicio, SPDM (Service Problem Driven Management) ...
E-Public Relations
Date:
01/06/2020
Author(s):
Julián Villanueva; Luis Ferrándiz; Carmen Balmaseda
Document type:
Technical Note
El concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal ...
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