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  Three Trends That Will Change How You Manage  Premium

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Building on research in the field of strategic management, this article develops a framework to think about three emerging challenges: Globalization, Digitization and Politicization. How can corporate leaders confront this 21st century brand of "GDP"? CEOs will have to change how they allocate resources by becoming Arbitrageurs; adopt the mind-set of strategic Experimenters; and become Orchestrators of Hybrid Organizations, harnessing diversity and ambiguity as a source of competitive advantage. Above all, they will need to get comfortable with blending different logics and thinking afresh about how they create, capture and sustain value.

Tools and Frameworks:
> "Addressing the 'GDP' Challenges" lists a series of questions for CEOs to ask themselves related to the three key trends that will ultimately shape their corporate identities and strategies.

Examples Cited:
Spotify, Amazon Prime Instant Video, Vudu, Netflix, Tata Consulting Services, General Electric, Rocket Internet, Zappos, Zalando, Google, Walt Disney International, Robert Iger, Facebook, Unilever, Paul Polman, biotech companies, pharmaceutical industry, Linux, Apache, MySQL, crowdsourcing, crowdfunding, Apple, Dow Chemical, The Nature Conservancy, IBM, P-Tech, Christopher Bailey, Burberry

Research Basis:
Builds on research in the field of strategic management and the strategic management framework on value creation and value capture employed at IESE.

About the Authors:
Fabrizio Ferraro is a professor of Strategic Management at IESE.

Bruno Cassiman is a professor of Strategic Management and holder of the Nissan Chair of Corporate Strategy and International Competitiveness at IESE.
This article is based on:  Three Trends That Will Change How You Manage
Publisher:  IESE
Year:  2014
Language:  English