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  Coronavirus: exposing the importance of market diversification 

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In our very integrated global economy, epidemics such as the coronavirus, which broke out in China, touch every market in the world. On top of health concerns, it's an important reminder to business leaders to diversify in terms of suppliers and customers, says IESE's Javier Díaz Giménez.
This article is based on:  Coronavirus: exposing the importance of market diversification
Year:  2020
Language:  English

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