IESE Insight
How to get in the swing of the circular economy
Philip Muller; Joan Fontrodona
Artículo basado en: Economía circular: una revolución en marcha
Año: 2021
Idioma: Spanish

In the wake of COVID-19 disruptions and redoubled sustainability efforts, governments, companies and consumers are using innovation and strategic thinking to reclaim products' value beyond a first lifecycle. Here's an introduction to the circular economy's basic concepts -- the 9Rs -- with examples.

The 9Rs of the circular economy from IESE Business School

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