Strategy

Ricoh Spain (B): Transforming the Business

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Ricoh is a global technology and services provider that assists organizations around the world in preparing for a changing workplace environment by innovating the way firms work, collaborate, and share information. Case (B) details the auction process, the acquisition, and Aventia's integration into Ricoh's organizational structure. It also highlights the company's performance as of summer 2014, the time of the case.
Bibliographic citation: Pascual, Mª Eugenia; Lladó, Miquel; Ricart, Joan Enric, "Ricoh Spain (B): Transforming the Business", IESE, SM-1616-E, 10/2014
Date: 30/10/2014
Author(s): Pascual, Mª Eugenia; Lladó, Miquel; Ricart, Joan Enric
Document type: Case
Department: Strategic Management
Sector: Services
Languages: Spanish / English
Year of the events: 2013
Geographic area: Spain

Learning objective Cases (A) and (B) were formulated to promote discussion about the restructuring of a business model in a difficult context of technological change and crisis. They are predominantly based on the company's evolving strategy and its senior management's leadership.