Service and Operations Management

Rocket Roaster

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The case describes the business model of a food truck service that operates 16 vans from its headquarters in and around the German city of Frankfurt. The protagonist of the case needs to assess whether the company is a good acquisition prospect or if he should follow the current trend of investing in a company with a digital business model. The company's operations are described in detail, basic financials are provided and alternative future growth paths are identified.
Bibliographic citation: Sachon, Marc, "Rocket Roaster: Is there business outside the internet?", IESE, P-1159-E, 02/2017
Date: 15/02/2017
Author(s): Sachon, Marc
Document type: Case
Editor(s): CIIL - Centro Internacional de Investigación Logística
Department: Production, Technology and Operations Management
Sector: Catering
Languages: English
Year of the events: 2015
Geographic area: Germany
Learning objective Students should understand the company's operating model and assess its viability and future growth potential. This requires them to break down the company's operations and assess the impact of alternative growth strategies on its operations and cost structure. On a broader level, students are led to realize that, even in the 21st century, many business opportunities exist in the brick-and-mortar world, outside the Internet.