Information Technologies

Eduardo Ruiz: Making the Rules as We Go

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Eduardo Ruiz, President and General Manager of A+E Networks Latin America, has had "quite an interesting ride" during his more than 25 years in television, media and advertising. He discusses the challenge of maintaining the legacy business while exploring new business models: "There's no set of rules right now. We're making the rules as we go."
Bibliographic citation: IESE; IESE Insight, "Eduardo Ruiz: Making the Rules as We Go"
Date: 14/09/2018
Document type: Interview
Interviewee(s): Ruiz, Eduardo
Interviewer(s): Sieber, Sandra
Sponsor(s): IESE Insight
Languages: English