Marketing

Inspire, diverge, converge: 3 steps to better decisions

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Business leaders are under more pressure than ever to resolve strategic dilemmas. Citing research contained in his book, IESE professor Stefan Stremersch proposes a three-pronged approach that can spur your organization toward greater profitability and success.
Bibliographic citation: Stremersch, Stefan, "Inspire, diverge, converge: 3 steps to better decisions", IESE Business School Insight, No. 153, pp 62 - 69

Reference: 10.15581/002.ART-3302 (DOI)
Date: 02/09/2019
Author(s): Stremersch, Stefan
Document type: Non-refereed article
Languages: Spanish / English