Information Technologies

Amy Shuen: How Web 2.0 Can Help Your Business Do More with Less

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Amy Shuen is an internationally recognized authority on Silicon Valley business models and innovation economics. She has taught high-tech entrepreneurship, strategy and venture finance at Wharton and Berkeley in the U.S., and is currently Professor of Management Practice at the China Europe International Business School (CEIBS) in Shanghai. Her bestselling book, Web 2.0: A Strategy Guide, explains how managers can integrate Web 2.0 practices and transform what they do according to the new business paradigm, which will improve their bottom line.
Bibliographic citation: IESE Insight, "Amy Shuen: How Web 2.0 Can Help Your Business Do More with Less"
Date: 22/05/2009
Document type: Interview
Interviewee(s): Shuen, Amy
Interviewer(s): Sieber, Sandra
Languages: English