Innovation and Change

Learning from entrepreneurs

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Change is coming. How important is it to focus on new opportunities versus fighting fires to ensure business survival? How are entrepreneurs adapting their business models to a new reality? In this session, Prof. Christoph Zott looks at how entrepreneurs have responded to crises, and how this can help leaders and managers in established firms shape their own strategies and actions to chart a path into an unknown and highly uncertain future.
Bibliographic citation: IESE INSIGHT, (2020). Learning from entrepreneurs. how established businesses can respond positively to crisis.
Date: 01/05/2020
Author(s): IESE Insight
Document type: Session
Department: Entrepreneurship
Languages: English
Year of the events: 2020