Open innovation

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What do companies such as Disney, Samsung and Formula 1 have in mind when choosing between engaging directly with a start-up or through an intermediary? How can the right intercessor be chosen? This study sheds some light, while debunking frequent myths.
Bibliographic citation: SIOTA, J., PRATS, J. (2020). Open innovation. Improving your capability, deal flow, cost and speed with a corporate venturing ecosystem. IESE, Barcelona, Spain.
Date: 01/07/2020
Author(s): Josemaria Siota; Julia Prats
Document type: Study and Monograph
Department: Entrepreneurship
Languages: English