Corporate Governance

Disney World and the Alligators (A)

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Disney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.
Bibliographic citation: GARCÍA GUILLÉN, C., PACHECO BARCELÓ, L., RODRÍGUEZ MEDINA, I., SASTRE ORTEGA, A., DE LA CIERVA, Y. (2021). Disney World and the Alligators (A). IESE, DPO-737-E.
Date: 01/03/2021
Author(s): Carlos García Guillén; Leyre Pacheco Barceló; Ignacio Rodríguez Medina; Ana Sastre Ortega; Yago De la Cierva
Document type: Case
Department: Managing People in Organizations
Languages: English
Geographic area: United States
Learning objective The discussion will focus on the following elements: What to do in an emergency situation; Crisis management principles and best practices; Role of the CEO in handling a crisis; value of prevention and issues management.