Marketing

It´s all about Soul!

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Bibliographic citation: HEARD, C., REUTSKAJA, E., FASOLO, B. (2022). It´s all about Soul!. Why sort, order and use labeling results in smart scorecards. In Mazar, Mina ; Soman, Dilip (Eds.), Behavioral Science in the Wild. University of Toronto Press .
Date: 01/05/2022
Author(s): Claire Heard; Elena Reutskaja; Barbara Fasolo
Document type: Book Chapter
Department: Marketing
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Languages: English