Service and Operations Management

Towards New Mobility in Barcelona. Lessons learned from other cities.

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City managers face the challenge to solve economic, social, and environmental problems simultaneously, to build more sustainable, equitable, connected, and innovative city models that improve the welfare of their residents. In this constant search for improvement, municipal leaders around the world look at the experiences of other cities to get insight and study best practices . Although there is no "one size fits all" solution, this case study aims to help city managers in their endeavors to create innovative mobility models, that contribute to create urban areas that are more environmentally, economically, and socially sustainable. With this objective, this case study will analyze some of the recent shared e-scooter deployments that have obtained the best results in the main European capitals, so that other cities can build on the most successful approaches and adapt them to their local realities and to their needs. We want to contribute to the debate on smart urban mobility models that can promote real change at the local level and improve people's quality of life. We believe that current urban mobility challenges are not only problems solve, but also great opportunities to exploit. The scope of this document focuses mainly in the geographical area of the European Union and organizes as follows. In section II, we are going to provide a brief overview on the agglomeration economies that occur in cities as they grow in density with positive outcomes such as economies of scale in certain urban infrastructures and transportation, the increase of wealth, talent pool creation, and economic impact in cities. At the same time, we will point at the negative externalities that come because of that growth in density . We will also look at some potential innovative solutions to tackle those externalities. Section III will consider the shared e-scooter service as a potential solution to mobility issues, boost intermodality, and reduce the use of private cars while we analyze the recent deployments of this service in cities across Europe such as Paris, London, or Madrid. Section IV summarizes the lessons learned, best practices and relevant innovations that can be of interest to any other city facing similar challenges now and in the future. Finally, Section V exposes the current situation of the city of Barcelona in terms of governance, sustainability, resilience, and adaptation toward climate change and the challenges that it is facing in terms of urban mobility.
Bibliographic citation: ALICIA PLANA OLÍAS,, JORDI SALVADOR, RICART, J. E. (2022). Towards New Mobility in Barcelona. Lessons learned from other cities.. IESE.
Date: 01/05/2022
Author(s): Alicia Plana Olías; Jordi Salvador; Joan Enric Ricart
Document type: Study and Monograph
Department: Strategic Management
Languages: English
Learning objective Observe good practices and the insight from public private partnerships facing the challenge of innovative urban mobility services such as shared e-scooters and the externalities such deployments can cause in the urban environment if done incorrectly.