Knowledge and Communication

Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note

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The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?
Bibliographic citation: DE LA CIERVA, Y. (2022). Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note. IESE, DPOT-115-E.
Date: 01/05/2022
Author(s): Yago De la Cierva
Document type: Teaching Note
Department: Managing People in Organizations
Languages: English / English
Geographic area: United States
Learning objective Discussion will focus on three elements: 1) Business purpose, non-market strategy and social trends; 2) Pros and cons of CEO activism, and its boundaries; 3) Corporate Communications best practices.