Strategy

The Leading Electronics Green Movement: How To Go Global

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Leading Electronics tells the story of a Reginal President of a large consumer electronics company who undergoes a personal conversion to sustainability and then uses his position to create a social movement to plant trees in response to climate change. His challenge is how to extend his success to the rest of the global organization.
Bibliographic citation: ROSENBERG, M. (2022). The Leading Electronics Green Movement: How To Go Global. IESE, SM-1719-E.
Date: 01/06/2022
Author(s): Mike Rosenberg
Document type: Case
Department: Strategic Management
Sector:
Languages: English
Year of the events: 2021
Geographic area: Spain
Learning objective The purpose of the case is to allow students to explore the role that personal conviction has in leading a company towards a more sustainable positioning and also to look at the limits that a large multinational can place on such personal initiative.