Breaking the mold

Print Share
Executives are notoriously in love with frameworks or models. But could they be doing more harm than good? Here we examine three classic business issues from fresh angles. Time to break the spell of the tried-and-tested model.
Bibliographic citation: MARTIN, R. (2022). Breaking the mold. IESE Business School Insight (162), pp. 68-75.
Date: 01/10/2022
Author(s): Roger Martin
Document type: Non-refereed article
Languages: English / Spanish