Marketing

Retail revolution. How retailers can prepare for an omnichannel future

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Digitalization, the pandemic and climate crises, supply-chain disruptions and inflation have shaken up retail. And despite the push to get back to normal, for retail, normal doesn’t exist. As the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Featuring interviews with Oscar Garcia Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile Exchange, formerly at Stella McCartney), Andrea Baldo (Ganni) and Dimas Gimeno (El Corte Inglés, WOW) as well as data-driven insights from Jose Luis Nueno (Intent HQ Chair on Changing Consumer Behavior).
Bibliographic citation: IESE INSIGHT, (2022). Retail revolution. How retailers can prepare for an omnichannel future. IESE Business School Insight (162), pp. 8-33.
Date: 01/09/2022
Author(s): IESE Insight
Document type: Non-refereed article
Sector:
Languages: English / Spanish