Strategy

General content Manager at VivaVisión (A)

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The Luna Communications Group hired Francesca Degli Uomini in 2011 as general content manager for its three production companies. This case study deals with her initial contact with the company and the strategic, commercial, organizational and professional challenges she faced. Nine months later, Francesca looks back and reorders her business and organizational priorities
Bibliographic citation: Stein, Guido; Gallego, Manuel, "General content Manager at VivaVisión (A)", IESE, DPO-247-E, 05/2012
Date: 02/05/2012
Author(s): Stein, Guido; Gallego, Manuel
Document type: Case
Department: Managing People in Organizations
Sector: Media
Languages: Spanish / English
Year of the events: 2012
Geographic area: Spain

Learning objective The case discussion addresses the following issues: 1. Settling into a new general manager position: the selection process, first steps and first personal relationships, assessment of the situation and problems, list of priorities, required actions and their order. Other discussions may include the value of planning, how to deal with initial conflicts, what can be taken from her previous experience, and what should be forgotten in order to work efficiently.