IESE Insight
Rethinking the Funnel for the Omnichannel Age
Fecha: 20/03/2018
Autor / es: D'Andrea, Guillermo
Tipo de documento: Non-refereed article
Áreas: Marketing; Service and Operations Management
Idiomas: Spanish / English
Empresa/s: Amazon, Alexa, Alibaba, Zara, H&M, Uniqlo, Starbucks, Ikea, Walmart, Kiabi, Mango, Airbnb, Volvo, Uber, Google, Levi's, Callaway, Kodak, Nokia
Cita bibliogr√°fica: D'Andrea, Guillermo, "Rethinking the Funnel for the Omnichannel Age: Are You Ready for the Retail Revolution?", IESE Insight, No. 36, First Quarter 2018, pp 53 - 58
Referencia: 10.15581/002.ART-3121 (DOI)

Wearables, self-driving cars, AI displacing people who will spend less time working and more time searching for memorable experiences to share on social media. These trends are already triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and the challenges posed by digitization, the author offers a series of tips so that brands and businesses can adapt to the consumer of the future. As the success of firms like Zara, Mango, Uniqlo, Apple and Amazon show, the keys to survival in this new age are unforgettable customer experiences and efficiency.

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