IESE Insight
Entrepreneurship in the digital economy: Latin American "unicorns"
Fecha: 25/06/2019
Autor / es: Chamas, Enrique; Caldart, Adrian
Tipo de documento: Chapter
Áreas: Entrepreneurship
Idiomas: English
Cita bibliogr√°fica: Chamas, Enrique; Caldart, Adrian, "Entrepreneurship in the digital economy: Latin American "unicorns"". In: Caldart, A., Ricart, J.E. and Carrera, A. (Eds). General Management in Latin and Ibero American Organizations: A Humanistic Perspective. London: Routledge, 2019.
Referencia: 10.4324/9780429279829-8 (DOI)

The high growth potential of emerging economies makes them attractive markets for both national firms and those from developed economies. Nonetheless, firms from developed markets often face a series of challenges when establishing operations that require them to innovate and adapt their business models to new social, economic and cultural environments, as well as to unstable institutional frameworks.

© IESE Business School - University of Navarra