IESE Insight
Inspire, diverge, converge: 3 steps to better decisions
Fecha: 02/09/2019
Autor / es: Stremersch, Stefan
Tipo de documento: Non-refereed article
Áreas: Marketing; Decision Analysis
Idiomas: Spanish / English
Cita bibliogr√°fica: Stremersch, Stefan, "Inspire, diverge, converge: 3 steps to better decisions", IESE Business School Insight, No. 153, pp 62 - 69
Referencia: 10.15581/002.ART-3302 (DOI)

Business leaders are under more pressure than ever to resolve strategic dilemmas. Citing research contained in his book, IESE professor Stefan Stremersch proposes a three-pronged approach that can spur your organization toward greater profitability and success.

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