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Marketing Marketing

A number trick to reach your goals

Try expressing your goals in large numbers to help put yourself in the right mindset to achieve them. And to prod customers to make sales decisions, try presenting them with round numbers first and then precise ones close to the point of purchase.
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Jordi Gual; Pedro Videla
Governments around the globe have incurred staggering levels of debt in order to deal with the COVID-19 crisis over the past year. Professors Jordi Gual and Pedro Videla look at how we might dig ourselves out from under it.
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Mireia Las Heras; Júlia Gifra
Only 12% of workers want to work remotely every day. And when working remotely an optimal two to three times a week, employees' productivity and work quality are boosted by almost 20%, according to a new report.
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