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Marketing Marketing

How to design a hybrid sales strategy

Iñigo Gallo asks his colleague Cosimo Chiesa about three key building blocks of a hybrid sales strategy -- a strategy that has become a necessity in lockdown times and offers advantages once the current storm has cleared.
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Leadership and People Management Leadership and People Management
Santiago Álvarez de Mon
In his latest book, Santiago Álvarez de Mon encourages his readers to broach those important conversations that are still pending -- whether in a professional, personal or family realm.
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Isabelle Engeler; Gerald Häubl
Why do most people believe they drive better than average? Are we wrong about our own abilities or about others'? New research uncovers the sources that drive our erroneous performance predictions relative to our peers.
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Leadership and People Management
Vocational training, key to ratcheting up employability
Santiago Álvarez de Mon; Pilar García-Lombardía; Carmen Bieger
Information Technologies
Starry right? The real story behind online ratings
Christoph Schneider; Markus Weinmann; Peter N. C. Mohr; Jan vom Brocke