Innovation and Change

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  The iPhone effect: the consumer pressure transforming IT governance

Gregory, Robert Wayne; Káganer, Evgeny; Henfridsson, Ola; Ruch, Thierry Jean Research by IESE's Robert W. Gregory and Evgeny Kaganer shows how widespread technology adoption is opening up -- and revolutionizing -- corporate IT governance, particularly when the pressure comes from consumers. Read article

  A book for all your New Year's resolutions

This year, hold yourself accountable to all your professional goals. Read article

  4 keys to improve Europe's security and defense

Terrorism, tensions and geopolitical shifts are renewing interest in regional security. Jorge Domecq, Chief Executive of the European Defense Agency, shares four action items to build a stronger European defense. Read article

  Media moves from showtime to screen time

Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is morphing into "screen time" now, a concept that is upending media's traditional business models. Read article

  5 Keys to Business in the Digital Age

Valor Sabatier, Josep Risks or opportunities? Josep Valor analyzes five fundamental concepts of the digital economy and poses questions for reflection to help evaluate whether they present a threat or opportunity for your company. Read article

  Evidence of Intelligent Life Found on Earth

Ferradans, Hugo; Tapia, Albert; Rodríguez Planas, Miquel; Banal Estanol, Albert; Ricart, Joan Enric Applying new smart solutions to the world's cities is changing the energy sector. A 2018 report analyzes this transformation and its implications via 29 projects currently underway in urban zones on five continents. Read article

  Harnessing the Crowd in the Age of the Machine Premium

IESE Insight In this interview, MIT research scientist Andrew McAfee unpacks six core principles for harnessing crowd-based co-creation. Amid growing fears of machines' vastly superior computing power, it's worth bearing in mind that human abilities, excellent goods and services, and strong organizational capabilities will likely remain essential to business success. Read article

  Got an Idea for Your Business? Test Your Assumptions! Premium

Liedtka, Jeanne M. Using the example of a U.S. hospital, Jeanne M. Liedtka of Darden highlights three common challenges that arise when companies jump to solutions before they have thoroughly explored the current reality of the user experience. She shows how to leverage the design-thinking model to test assumptions and get back on track. Read article

  How Design Can Boost Social Impact and Business Results Premium

Sosa, Manuel E. Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, Manuel E. Sosa of INSEAD discusses how companies can build a design culture to boost business results while solving complex social challenges. Read article

  From Identifying Needs to Generating Opportunities Premium

Vilà, Joaquim; Camps, Xavier IESE's Joaquim Vilà and Xavier Camps outline the initial phase of design thinking, related to discovering customer needs and generating new opportunities. In addition, they describe under what conditions problems are best suited for design thinking, presenting real-life situations in which it can be applied, and suggesting some considerations for managers to help ensure effective implementation. Read article
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