IESE Insight - Decision Analysis

Check the health of your decision-making

IESE Insight The COVID-19 pandemic means it's resolutely not business as usual for companies across the globe. But the rules of excellent decision-making hold firm while everything else changes.

What do we have to lose? Risk compensation during a pandemic

Eduard Talamas In the race to get COVID-19 under control, should we roll out a new vaccine that's perfectly safe but only partially effective? Not so fast: if the less-than-optimal vaccine encourages risky behavior, it may end up causing more harm than good.

Keys to beat volatility, uncertainty, complexity and ambiguity

IESE Insight Advice from Miguel Ángel Ariño on guiding your company through VUCA times. It's not about predicting the unpredictable, but about being prepared to face and lead the changes in an increasingly turbulent environment.

How to make wonderful decisions

Roberto García-Castro; Miguel Angel Ariño To make wonderful decisions, companies need to strike the right balance between effectiveness, attractiveness and unity, and then hone their strategic, executive and leadership abilities. These diagnostic tools may help.

In data we trust? A manager's guide to understanding quantitative methods

Miguel Ángel Canela; Inés Alegre; Alberto Ibarra From pricing to forecasting models, and some useful managerial tips: what to expect from Quantitative Methods for Managers: A Practical Approach.

Inspire, diverge, converge: 3 steps to better decisions

Stefan Stremersch Business leaders are under more pressure than ever to resolve strategic dilemmas. Citing research contained in his book, IESE professor Stefan Stremersch proposes a three-pronged approach that can spur your organization toward greater profitability and success.

Keys to business today to lead tomorrow

IESE Insight The big questions facing managers today are addressed in some of the most recent research by IESE faculty. While leading a company is never easy, professors' studies and books can help break down the biggest challenges into more manageable tasks.

The flight path to wonderful decisions

Roberto García-Castro; Miguel Angel Ariño Anyone can make a decision, but making a really good one requires strategy. The 2019 book Wonderful Decisions, by Roberto García-Castro and Miguel Angel Ariño, presents a model for bias-minimizing decision-making for the best possible results.

What kind of relationship should I have with Amazon?

Joan Jané Getting onto Amazon's e-commerce platform usually sends sales skyrocketing. But, let the seller beware: there are strings attached.

Are we perceiving more polarization than there actually is?

Kate Barasz; Tami Kim; Ioannis Evangelidis Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key.