IESE Insight - Knowledge and Communication

Are we perceiving more polarization than there actually is?

Barasz, Kate; Kim, Tami; Evangelidis, Ioannis Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key.

Media moves from showtime to screen time

Valor Sabatier, Josep; Arroyo, Carmen; Lee, Kimberley The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is morphing into "screen time" now, a concept that is upending media's traditional business models.

Why Your Company Should Look Within When Acquiring New Knowledge

Moreira, Solon; Markus, Arjan; Laursen, Keld When licensing or otherwise acquiring new knowledge, it's not just what is acquired, but how well it's put to use. IESE's Solon Moreira and co-authors study licensed pharmaceutical technologies and find two keys to put new knowledge to work faster.

A Survival Guide for Strategic Communication in the Digital Age

Pin Arboledas, José Ramón; Bel Mallén, Ignacio Communications strategy is an indispensable part of corporate strategy in today's world. In their 2018 book, Ignacio Bel Mallén and José Ramón Pin Arboledas explain the whys, wherefores and hows of corporate communication for the information age.

Crisis Communication: How to Manage Social Media as an Emergency Unfolds

In our always-on, hyper-connected world, companies cannot afford to wait to react to crises affecting their brand or reputation. Yago de la Cierva offers the keys to managing a crisis as it unfolds, where it unfolds first: on social media.

Building Blocks for Healthy Alliance Coordination

Ariño, Africa; Andreu i Civit, Rafael Using the case of a healthcare alliance, the authors identify which individual-level capabilities, knowledge pieces, routines and coordination schemes to adjust in order to create value and boost the chances of successful interorganizational collaborations.

Moving Targets: How Organizations Set Performance Goals as They Grow

Aranda, C.; Arellano, J.; Dávila, Antonio Effective target-setting is a learning process. For more learning inputs, managers might be wise to think like they did in their organization's entrepreneurial stage, according to research by Antonio Dávila.

Leveraging Know-how: Licensing Knowledge and Making it Work for You

Klueter, Thomas Maximilian; Monteiro, Luiz Felipe; Dunlap-Hinkler, D. Firms license technology and other types of knowledge in order to innovate and stay competitive. But not all licensing leads to innovation. IESE's Thomas Klueter looks at how different licensing styles and forms of organizational attention impact innovation outcomes.

The Future of Advertising Is Storytelling

Oliver, Xavier; Tatge, Larisa How can a company distinguish itself in a crowded field, now that everyone seems to know all about everything? The answer is great storytelling, says IESE's Xavier Oliver. Reveal what your company really stands for, what it offers the world, and you are sure to win some hearts and minds.

Management Truths in an Age of Fake News

Rosenberg, Mike; Seager, Phil Do newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses.